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Marketo Filters Out the Bots: What Accurate Email Metrics Mean for Campaign Strategy

ClickZ

However, the effectiveness of email marketing can be compromised by the presence of email bots. With questionable statistics, marketers struggle to accurately measure campaign performance and optimize strategies, hampering efforts to nurture leads and drive revenue. The feature provides two options for identifying bot activity.

Marketo 52
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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

But what is a substitute for the old-good (yet no longer effective) marketing tactics? Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow.

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5 Ingredients of Effective Lead Nurturing

Convince & Convert

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). It’s been a year since mobile internet access overtook PC access , which means that statistically, your buyers are viewing your messages on phones or tablets. Mobile-friendly marketing is becoming more and more important.

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Why Content Marketing Is Important for B2B Brands

Top Rank Marketing

On the other hand, if your content prioritizes answering reader questions, includes relevant statistics, cites third-party sources, and links to other relevant content on your own website, you are much more likely to be seen as a credible resource. If your content comes across as salesy and pushy, readers will move on quickly.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI.

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B2B Demand Generation Strategies in 2023: Accelerating Growth in the Evolving Landscape

Only B2B

As we enter 2023, it is crucial to adapt to the evolving nature of B2B demand generation and discover effective strategies to generate demand and engage target audiences. Data-Driven Decision Making: In 2023, data analytics plays a vital role in demand generation strategies.