Adobe Experience Cloud Blog

NOVEMBER 2, 2018

Here is my checklist for moving quickly and effectively through the final UAT and QA process: CHALLENGE. A regression test is the only way to deliver complete and quick testing. I create regression tests in Google Sheets. Every time there’s a new release I run back through the regression test and mark items as pass or fail.

Marketing Websites 134

Marketing Websites Ad Building Business Work Management 134

Adobe Experience Cloud Blog

JUNE 3, 2013

With so many channels and vendors, it can be nearly impossible to spend effectively or efficiently. Creating An Analytical Allocation Model. A good way to tackle this problem is by mapping out daily cost efficiency and performing some basic regression analysis for each online advertising channel you are considering.

Allocation 48

Allocation Spending Budget Programs Lead Ranking 48

Customer Experience Matrix

JUNE 9, 2010

The solution boils down to this: classify different contacts as related to the different stages in the buying process and then measure their effectiveness at moving customers from one stage to the next. The conceptual foundation of Marketo’s approach is that it tracks the movement of customers through the buying stages.

Top of Funnel 120

Top of Funnel Marketing Funnels Allocation Marketing Management 120

Adobe Experience Cloud Blog

MARCH 14, 2013

This blog post is all about how marketers can answer this challenging question – and build a sensible framework for measuring the effectiveness of their decisions. You need to make sure the difference between your control and test groups is statistically significant in comparison with average standard deviations.

Multi-Touch Attribution 48

Multi-Touch Attribution Budget Programs ROI Sales Management 48