Analytics Effectiveness Marketo Purchase Intent Statistics 
Adobe Experience Cloud Blog
APRIL 29, 2014
That means that to stay relevant and effective, marketers need to stay on their toes. Today, I’d like to talk about the latest piece of the social marketing puzzle – predictive analytics. Predictive analytics, simply put, use past data and statistics to model and predict the future.
Adobe Experience Cloud Blog
OCTOBER 4, 2011
2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. This strategy of combining meaningful branding plus effective lead generation can have a monumental influence on both awareness and purchase intent. Enter the recession.
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