Convince & Convert

FEBRUARY 20, 2015

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). It’s been a year since mobile internet access overtook PC access , which means that statistically, your buyers are viewing your messages on phones or tablets. Mobile-friendly marketing is becoming more and more important.

Lead Nurturing 165

Lead Nurturing Lead Scoring Lead Ranking Leads 165

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Only B2B

FEBRUARY 28, 2024

By measuring intent accurately, you can laser-target your content, ad campaigns, and ABM initiatives to the most receptive audience. Connects with your data: Correlates intent data with your website analytics for deeper insights. Seamless integration: Integrates with popular marketing automation platforms like Salesforce and Marketo.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Traffic referral sources.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

Google Analytics is hands-down the most utilized website analytics platform available today. This granddaddy of web analytics solutions accounts for 60% of the market share. When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Traffic referral sources.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Adobe Experience Cloud Blog

MAY 24, 2018

We cornered a few of our own digital marketing experts here at Marketo and asked what key lessons they’ve learned about planning, launching, running, and reporting on effective, revenue-driving campaigns. Manager, Demand Generation CoE & Strategy, Marketo. Scott Minor, Online Marketing Program Manager, Marketo.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

SalesIntel

NOVEMBER 17, 2022

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. billion in 2021 to US$410.2 billion in 2026 at a CAGR of 16.0%

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

NuSpark Consulting

AUGUST 23, 2018

Without objectives, you cannot measure results. For measuring this program, we start with the big picture — how many articles are published each month and the number of unique sites posting them. That’s a useful measurement for whether we’re making progress in implementing the plan, but we need to dig deeper. Metrics to Track.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

KoMarketing Associates

MARCH 30, 2017

There are countless statistics to back this; however, one of my favorites is that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. These include the following: Measuring ROI: This has been labeled as the biggest challenge for the vast majority.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. It’s not just volume that is making marketing less effective, but the need for a personal relationship with the brand. So how can you effectively engage your buyer?

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. Digital marketing offers measurable ROI. Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Rev

MARCH 2, 2018

According to Neil Patel , the statistics that prove the popularity of live video is astounding: “According to Facebook, users spent 3x more time watching live videos than a video that’s no longer live. Sponsored posts, branded emails and traditional ads are no longer as effective as they once were.” 3 Use innovative technologies.

Trends 60

Trends Top of Funnel Lead Scoring Lead Ranking 60

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Forbes) 73% of marketers find social media to be effective for their business. seconds over the past two decades.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

SmartBug Media

OCTOBER 4, 2019

Over the last 14 years, big data and business analytics have grown to over $187 billion globally , as predicted recently by the IDC. Measuring product viability. Analytics are the backbone of business operations for organizations of all sizes and industries. Extensive visualization abilities complete with real-time analytics.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

Adobe Experience Cloud Blog

JANUARY 20, 2017

If you’re not familiar with the jarring statistics, here’s a recap: SiriusDecisions research shows that more than 90% of B2B marketers consider ABM “important” or “very important,” and 73% of B2B companies plan to increase their budgets for ABM initiatives in the next 12 months. Measure, Learn, and Improve.

Account Based Marketing 48

Account Based Marketing Budget Programs Marketing Automation Services Ideal Customer Profiles 48

SnapApp

APRIL 4, 2018

With so many tools out there, marketers are now able to measure anything. . . Now, you’d think this would make measuring B2B metrics easier. But, it seems to have had the opposite effect. As the old saying goes, “if you measure it, you can manage it”. The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SmartBug Media

SEPTEMBER 6, 2019

It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points. To learn more about how to use data more effectively, click here.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Anyword

SEPTEMBER 29, 2021

This includes a visual editor and built-in platform security measures. Optimizely also delivers a statistical engine for running experiments and implementing analysis tools using real-time information and preset benchmarks. In addition, it provides a Rest API to permit users to customize the platform as they see fit.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

APRIL 21, 2011

by Maria Pergolino To evolve marketing from a cost center into a revenue generator, marketers know they must measure the impact their campaigns have on revenue. Traditional measurements may become inferior and unable to scale to meet the needs of today’s B2B marketing professional.

Budget Programs 48

Budget Programs Marketing Budget Forecasting RSS 48

Adobe Experience Cloud Blog

APRIL 21, 2014

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Frank Passantino suggested this KPI in a recent Marketo blog. Others may only benefit SEO.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Only B2B

JULY 21, 2023

To effectively gauge the effectiveness of B2B syndication campaigns, it is crucial to measure the right metrics. This blog explores the significance of content syndication metrics in measuring success. Join us as we uncover the key metrics that drive success in B2B syndication campaigns.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

While digital marketing efforts in social channels, for example, won’t immediately tie to ROI you can show correlation between social statistics such as ‘Likes’ and increased traffic to the website from Facebook. Next, dive into analytics to determine what visitors from Facebook are doing on your website. Emphasize marketing analytics.

RSS 48

RSS Marketo Correlation Paper 48

Adobe Experience Cloud Blog

JUNE 2, 2014

The files that they sent back and forth with their clients were mostly spreadsheets and PDF documents containing financial data, which usually aren’t big enough to trigger email file caps but certainly required a certain level of security and privacy measures. So why are we talking about STP in the same discussion with lead scoring?

Lead Ranking 48

Lead Ranking Lead Scoring Buy Work Management 48

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. However, to build an effective lead generation strategy, one needs to start from the basics. The market can be desirably segmented by the brands to target their most relevant personas.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? Suggest one ROI metric that you have found to be very effective" Read on to get their insights. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Measure momentum. Measure Momentum.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Adobe Experience Cloud Blog

JANUARY 11, 2011

To measure the success of an email marketing campaign, utilize reliable statistics and B2B marketing analytics. Relevant metrics help marketers understand successful and unsuccessful aspects of campaigns and iterate effectively. Having this data allows for specific types of reporting for the campaign stakeholders.

Email Marketing 48

Email Marketing B2B Marketing Practices Planning 48

Adobe Experience Cloud Blog

FEBRUARY 20, 2013

You’ll also need to sell them on other investments, such as staffing, training, content, and analytics. Showing the ability to measure ROI from a marketing budget is the golden spike that will close the sales with any CEO. Enhance our demand generation effectiveness by optimizing program spend based on true ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Budget Programs 48

Adobe Experience Cloud Blog

JUNE 3, 2013

With so many channels and vendors, it can be nearly impossible to spend effectively or efficiently. Creating An Analytical Allocation Model. Now, for something that appeals to those who love statistics, let me walk you through the process. Note: The R-squared value is a measure of how closely your trendline fits the data.

Allocation 48

Allocation Spending Budget Programs Lead Ranking 48

Adobe Experience Cloud Blog

SEPTEMBER 4, 2012

But his new players statistically get on base more often. They call this analytical process “Moneyball.” He wanted the guy who statistically got on base more and put them in a position to score. This guy could be one of the most effective relief pitchers in all of baseball. He should cost $3 million a year.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Lead Ranking 48

Adobe Experience Cloud Blog

MAY 5, 2011

Choose no more than five high-level measurements , and then define goals for each metric and track results against those goals. Then, for each metric, measure results against goals for every campaign, channel, product, sales rep, region, and so on. This is a staggering statistic, given the role of a marketing leader is to plan.

Planning 48

Planning Webinar Metrics Paid Search Agency Marketing & Strategy 48

Adobe Experience Cloud Blog

FEBRUARY 19, 2013

Statistics show that buyers don’t do that. There is so much you can do with the platform including email marketing , lead management, lead generation,social marketing, analytics, and resource management. Make the most of your effort by measuring and optimizing marketing investments.

Marketing Automation Services 48

Marketing Automation Services Resource Management Marketing Automation Work Management 48

Adobe Experience Cloud Blog

AUGUST 24, 2018

There are several challenges: from knowing when to measure to dealing with multi-touch attribution and influencers. These factors and others make it difficult to measure the contribution that a given marketing activity has on revenue. But just because measuring marketing ROI is hard doesn’t mean it’s impossible.

ROI 99

ROI Multi-Touch Attribution Paid Search Agency Budget Programs 99

DealSignal

APRIL 5, 2018

Mark: [00:00:06] There’s an old quote attributed to Henry Clay that statistics are no substitute for judgment. Those things can really effect you quickly, as in the course of hours, or 24 hours. Mark: [00:00:03] Rob Weedn, it’s great to have you here on Confessions of a Marketer. Rob: [00:00:04] Thank you. Nice to be here.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Customer Experience Matrix

JUNE 9, 2010

Summary: Many vendors are now proposing to move beyond "last click" attribution to measure the impact of advertising on movement of customers through a sequence of buying stages. Marketers have long struggled to measure the impact of individual promotions. Clear Saleing bills itself as an “advertising analytics platform”.

Top of Funnel 120

Top of Funnel Marketing Funnels Allocation Marketing Management 120

Atomic Reach

NOVEMBER 9, 2018

This statistic leads to the realization that marketers are falling into success, and are finding benefits without extensive planning. Contrary to inbound marketing, outbound marketing efforts are difficult to measure. If you are just beginning to take measurements, these metrics are a great place to start: Website and Blog.

Enterprise Management 85

Enterprise Management Work Management Marketing Management Marketing Strategy 85

Customer Experience Matrix

MARCH 29, 2016

That’s because Hive9 actually has three connected modules: one for marketing planning, one for marketing measurement, and one for optimization (which is what I’m calling journey orchestration). Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120