Vision Edge Marketing

FEBRUARY 1, 2022

The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers. I’ve been in analytics for 15 years.

Marketing AI 221

Marketing AI Marketing Automation Services Analytics Enterprise Management 221

Act-On

NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. It’s common for B2C and B2B companies to create personas to more effectively target various audiences and capture their attention. What features are available to help them improve their outreach efforts?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Why Traffic Analytics Matter. Image: MIG.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Webbiquity

JUNE 13, 2023

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Blue Flame Thinking

MARCH 18, 2024

Managing pay-per-click (PPC) marketing campaigns can be time-consuming and challenging, but following our easy guide can help enhance your campaigns. Ensuring your campaigns are set up properly can help optimize ad spending and return on investment. Location targeting exclusions help increase the precision of your targeting.

PPC 102

PPC Marketing Management Allocation Campaigns 102

Vision Edge Marketing

AUGUST 16, 2022

In our efforts to gather and apply data within marketing analytics, it’s important to see the complete picture within the numbers and to fully utilize the insights they reveal, to drive growth. Decisive Actions and the Hidden Value within the Process of Data Analytics. Insight within Unexpected Data Analytics. segmentation.

Analytics 210

Analytics Lead Ranking Analysis Lead Scoring 210

DAGMAR Marketing

FEBRUARY 2, 2024

Google Analytics 4 (GA4) is the latest version of Google Analytics, and it consists of several enhancements that can provide admins with in-depth insight into a website or app’s traffic, engagement, and overall performance levels. Getting Started With Google Analytics 4 The world runs on data. Google Tag Manager.

Marketing Analytics Tools 97

Marketing Analytics Tools Analytics Google Click Rate 97

Marketing Insider Group

FEBRUARY 19, 2024

Measurable Results and Analytics Let’s talk about ROI – every marketer’s favorite acronym. Agencies have the tools and know-how to measure the effectiveness of your content marketing efforts, from tracking engagement to analyzing conversion rates. This will help ensure that both parties are aligned from the get-go.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 111

Analytics Enterprise Management Work Management Business 111

Marketing Insider Group

DECEMBER 1, 2023

To make sales coaching effective, managers or coaches must know the specific performance elements that require coaching. Comparing how an “A” player handles a particular conversation helps other reps learn and hear how they can improve. This inventory of transcribed customer conversations enables data analytics. They lack data.

B2B Sales 173

B2B Sales Effectiveness Work Management Marketing Management 173

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 323

Planning Analytics Enterprise Management Work Management 323

Martech

FEBRUARY 19, 2024

Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1. Customer segmentation: Utilize data analytics to segment customers based on demographics, behavior, and preferences.

Acquisitions 88

Acquisitions Marketing Budget Analytics Allocation 88

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Vision Edge Marketing

JUNE 7, 2022

In 2018, a CMO survey , found that only 30% of B2B marketers rely on analytics to make data-driven decisions. Some Marketing organizations are more proficient at using data and analytics than others. With this knowledge and effective implementation, Marketing organizations can become the growth engine it is meant to be.

Lead Ranking 180

Lead Ranking Analytics Lead Scoring Demand Generation Agencies 180

Act-On

OCTOBER 4, 2023

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

SEMrush

MAY 12, 2021

Analytics dashboards help track key metrics and evaluate your business’s overall health status. In this guide, we’ll explore how to create an analytics dashboard that can provide efficient answers to your business inquiries.

Analytics 72

Analytics Effectiveness Efficiency Business 72

Webbiquity

OCTOBER 12, 2021

A sales plan is a document that helps you better organize your sales process and reach specific goals step by step. Planning helps you keep track of your sales, adjust your goals and tactics along the way, and calculate the results. It will help you produce better content, segment your audience, and offer more relevant products.

Sales Management 259

Sales Management Planning SWOT Top of Funnel 259

ClearVoice

FEBRUARY 2, 2024

Meanwhile, behind the curtain, in a dark corner of the stage, analytics has been waiting for its moment in the limelight. With recent advances in marketing data analysis, analytics is poised to steal the show. Benefits of creative input A few sprinkles of creativity can also help: Establish your brand. Not at all.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

LeadsRX

MARCH 21, 2022

Data is great, but this agency rep enjoys making sense of the analytics so his clients can improve marketing performance. To Calvin Lathan, data from marketing analytics is a gold mine of information that helps Hybrid Media Services’ clients use their advertising and marketing budgets to the best of their abilities.

Advertising Agencies 87

Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics 87

Martech

OCTOBER 6, 2023

Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. Regular meetings between MOps and data science teams also help to promote collaboration, educate analysts on marketing goals and drive insights for ROI and revenue. In your inbox.

Lead Ranking 133

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 133

Heinz Marketing

SEPTEMBER 22, 2023

A significant development steering this narrative is the integration of Artificial Intelligence (AI) with predictive analytics, a collaboration that promises to add value to businesses by offering deeper insights and facilitating informed decision-making.

Marketing AI 105

Marketing AI Analytics B2B Marketing Lead Ranking 105

Optinmonster

JANUARY 4, 2024

Are you looking for the best Google Analytics WordPress plugins? Google Analytics can be one of your company’s best assets. The real-time data you collect from the free platform will help you optimize your marketing strategies, learn more about your audience, and refine your sales funnel. But there’s an easier way.

Marketing Analytics Tools 81

Marketing Analytics Tools Analytics Google Best Practices 81

Contently

DECEMBER 15, 2022

Content marketers must step up their marketing data analytics approach to show how content delivers business results. First, marketing data analytics helps content marketers communicate the benefits of content to non-marketing peers. Step 1: Decide what you want to know from marketing data analytics.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Salesforce Marketing Cloud

APRIL 15, 2022

There are many opportunities now for utilities to offer greater value to their customers, and utility analytics are key to uncovering them. Help C&I companies reduce Scope 1, 2, and 3 emissions using utility analytics. Use utility analytics to show the return on clean energy investments. Here’s how they’re doing it.

Analytics 98

Analytics Burn Rate Budget Programs Transparency 98

Anyword

APRIL 22, 2024

In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Let’s explore how these powerful features can transform your marketing approach and drive success.

Analytics 52

Analytics Allocation Advertising Benchmark Lead Ranking 52

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. Media plans are largely built to ensure creative content effectively reaches the right audience at the right moment. In the new analytics landscape, creative execution emerges as the critical optimization lever.

Marketing Attribution 93

Marketing Attribution Creativity Analytics Paid Search Agency 93

Seismic

NOVEMBER 2, 2021

Buyers are more informed than ever and they expect sellers to act as trusted, insightful guides who help them navigate their buyer journey. Content analytics give sellers a window into the content that works, as well as how to improve buyer engagement. Several of our customers leverage content analytics to do just that.

Analytics 58

Analytics Effectiveness Content Marketing Proposals 58

seo.co

MARCH 5, 2023

Google Analytics is a powerful tool for tracking website traffic and user behavior. It provides valuable insights that can help businesses make informed decisions about their online presence. However, in order to make the most of Google Analytics, it’s important to follow best practices.

Marketing Analytics Tools 96

Marketing Analytics Tools Analytics Practices Google 96

Full Circle Insights

MARCH 7, 2023

A marketing analytics solution can help you achieve this by demonstrating the value of your work. Here are four steps you can take to prove effective B2B lead generation using marketing analytics. CRM-native marketing analytics are a must for modern B2B lead generation.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Management 52

MKT1

DECEMBER 12, 2023

If your marketing team is not setting a strategy and operating effectively, you’ll know instantly when you try to run a big campaign. On the flip side, if you can pull off a successful large campaign, your marketing team is probably collaborating effectively. This newsletter covers how to run campaigns more effectively.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Navigate the Channel

AUGUST 1, 2023

Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. However, to maximize the effectiveness of email marketing, it’s essential to dive deeper into email analytics. Identifying the root cause can help you maintain a healthy and engaged subscriber base.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

ClearVoice

FEBRUARY 2, 2024

One of the best ways to ensure that is to integrate analytics into your content operations framework. In this article, we’ll explore the critical role analytics plays in your content operations. Before diving deep into all the analytics, let’s do a quick primer on content operations for peace of mind.

Analytics 52

Analytics Paid Content Allocation Top of Funnel 52

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

BOP Design

DECEMBER 29, 2022

Google Analytics is a crucial tool for understanding the performance of your website and identifying opportunities for improvement. As a business owner or digital marketer, you can use Google Analytics to track and analyze various aspects of your website, including traffic sources, audience demographics, user behavior, and conversion rates.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118