Link building basics: Vetting link prospects
AUGUST 15, 2014
Hello, and welcome to the latest edition of my Biznology series on link building basics. So far in this series we have learned how to lay the foundation for an effective link building campaign through niche analysis and site audits , and in the last post we learned some proven techniques for finding link opportunities. Link neighborhood. Traffic.
4 Actionable Insights from Google Search Console Search Analytics Reports
JANUARY 3, 2017
And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Branded versus Non-Branded Search.
16 Google Tools to Improve Marketing Effectiveness
MARCH 29, 2011
Google has many assets that businesses can overlook or forget about. That is why we created a comprehensive list of Google's properties that could be used for marketing: 1. Google Places/Google Maps. If you haven’t done this yet, you need to create your Google Places listing as soon as possible. Google Tags. Google AdWords. Google Gadgets.
4 Actionable Insights from Google Search Console Search Analytics Reports
JANUARY 3, 2017
And in a recent study from Adestra , in partnership with Ascend2 , respondents indicated that both SEO and social media are some of the most effective, but also most difficult digital marketing tactics to execute. According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. Example One: Build on Existing Success.
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. That said, there are a number of tools out there -- some free, some paid -- that help you to look at your own site the way that Google sees it. and a Google bot! 3) Check My Links Broken Link Checker.
Best SEO Link Building Guides, Techniques and Tools of 2010
JANUARY 5, 2011
Best practices in SEO continue to evolve, particularly in the area of link building. What types of linkbait are most effective at attracting natural links? Where can you find non-obvious link sources to pursue? How much is a link worth? How can you optimize the internal link structure of a website? Find the answers to these questions and more here in the best guides to SEO link building from the past year. Link Building with the Experts – 2010 Edition by Outspoken Media. How to Value Links? Post on Google Buzz.
5 warning signs that your website sucks
MAY 15, 2014
Building a website that meets the needs of your business and your customers is a tricky balancing act. Google’s recent emphasis on images in search, including Carousel and Business View underscore how seriously the search giant takes images as part of the overall consumer experience. No Web Analytics. Does your website suck? I’m not asking to be mean. Really. Today.
20 (More of the) Best SEO Guides, Tips and Insights of 2011
FEBRUARY 13, 2012
SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up?
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Proper organization is important to an effective B2B blogging strategy.
Answers to 5 common questions about SEO strategy
JANUARY 6, 2014
How do I earn and sustain top rankings in Google and Bing? I imagine this is what duplicate content on the web is like for search engines like Google and Bing. On one hand they are trying to understand and effectively crawl all forms of content – be it text, image, or video- rewarding websites with awesome content and useful user experiences with better rankings. If you were Google, what websites would you want to rank long-term? This is basically what Google is doing with algorithm updates. Obviously a robust analytics program is a must as well.
50 Things We Learnt About Content Marketing This Year
DECEMBER 21, 2015
We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles. However, the most effective allocate 42%, and the most sophisticated/mature allocate 46%. ( When it comes to shares and links, there is a very skewed distribution as we can see below.
5 Types of SEO Audits for B2B Organizations
DECEMBER 1, 2016
The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Inbound Link Audit. Looking for more SEO-centric link acquisition information? Final Thoughts.
20+ Metrics for Measuring B2B SEO Performance
AUGUST 26, 2014
Now pulled through Google Webmaster Tools search query reports. If your organization is continually building new content (that is getting indexed by search engines), this number should increase over time. Search Engine Optimization Campaign Effectiveness. Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. What’s most important–on-page optimization, link building, or technical SEO? Google image search only gets a half a percent of Google’s overall traffic. SEO is analytics. But change is.” by Forbes.
How To Measure A B2B Social Media Program
JUNE 2, 2016
Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Bottom-line: A quality network leads to more effective social media communication and execution. We matched target keywords to find the most applicable profiles for the organization to prioritize, building a Twitter list to monitor for engagement opportunities moving forward.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
Good answer: something about how two factors— relevance and authority —form the fundamental underpinnings of search ranking; something about the hundreds of individual elements Google and other search engines use in determining rank; something about the three pillars of SEO (technical, content, and off-page); and perhaps something about how certain fundamental practices remain constant (e.g.,
How to Teach Yourself SEO in 30 Days
OCTOBER 15, 2015
After completing days 1-4 you’ll have a basic understanding of how search engines work, a clear sense of the difference between on- and off-page SEO, as well as an overarching understanding of how Google's algorithmic updates have shaped how people approach SEO today. To ease yourself into your 30 days, sit down and watch this video by the former head of Webspam at Google, Matt Cutts.
20 Content Marketing Tools to Rely on From Start to Finish
OCTOBER 18, 2016
When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Disclaimer: Pencil and notepad users can still be effective content marketers**.
12 Questions You Need to Ask Before Hiring an SEO Company
Modern B2B Marketing
JANUARY 18, 2017
Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Legitimate SEO professionals will build their plans around your goals.
27 More Remarkable SEO Guides, Tips and Tactics
FEBRUARY 11, 2014
As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” Which need to be discarded?
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
How important are footer links to SEO? How does the introduction of Google Instant change SEO tactics? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. 1 on Google by iMediaConnection. ** 5 Stars. Google Instant and SEO.
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. ” Make it do the hard work for you and pipe Twitter, Google Alerts and more right into Evernote, email and even texts. What is MozCon? htaccess.
8 Essential Resources for Competitive Analysis in B2B Online Marketing
JANUARY 31, 2017
We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. Competitive brand visibility (inbound links, social shares, etc). SEMRush is a software platform that provides insight into organic and paid search keywords, link building, and display advertising. Buzzsumo’s backlink report provides marketers with a view on inbound links acquired over defined periods of time. Google Search Tools. SEMRush. Why SEMRush is essential. Buzzsumo.
4 Ideas to Generate Blog Topics
Writing on the Web
JUNE 16, 2015
These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. Narrow down blog post ideas with Google AdWords Keyword Planner. How are you doing with your 2015 blog goals ? Are you on YELP
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. ” Getting less traffic from Google?
2013 New Year’s Resolutions for the B2B Marketing Department
DECEMBER 30, 2012
Stop the automated link building schemes. Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Understand them, and increase your paid search effectiveness. I recently did a blog post on social media measurement and analytics. Analytics.
How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
APRIL 24, 2014
SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Make certain landing pages associated with email marketing campaigns are optimized for keyword strategy, social sharing, and cross-linking of key content marketing assets. Email Marketing. How so? How so?
The ‘Less Is More’ Content Strategy
FEBRUARY 21, 2017
You can drive higher shares, gain more links and attract significantly more traffic using a ‘less is more’ approach. Brian Dean of Backlinko has executed this content strategy to great effect. The average shares and links per post are what most of us can only dream of: an average of 2,490 shares, and 275 links from unique domains, for each post. . link].
30 SEO Best Practices for B2B Organizations in 2017
JANUARY 24, 2017
By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. A good place to start is by looking at how many people actually link to your pages and/or share them on social media. If you have some existing pages that are generating links, you can look to replicate this strategy across website pages. Make Sure You’re Aware of Google Changes. Enjoy! ” 6.
The Simplest Ways to Make the Best of Content Marketing Challenges
MARCH 22, 2016
While it’s true that content marketing can (and should) accomplish many goals – educating an audience, building a community, creating thought leadership/expertise – the reality is that we, as content marketers, often forget that our primary objective is to provide purposeful, helpful content for our target audience. Source: Quora ). 2: How do you identify your customers’ needs? But how?
20+ Benchmarks for Measuring B2B SEO Performance
MARCH 7, 2017
In fact, a recent survey from Ascend2 found that traffic generation and search rankings are the most important goals for an effective SEO strategy. Now pulled through Google Search Console’s search analytics reports. If your organization is continually building new content (that is getting indexed by search engines), this number should increase over time. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). Search Engine Optimization Campaign Effectiveness. Keyword rank monitoring.
139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
DECEMBER 22, 2016
Analytics. With their international writing team, you are sure to find content marketing advice, like how to create awesome visual designs or how to build your audience that suits your needs to a T. DM News's blog wants to help you with content marketing in effective and measurable ways. Recommended reading: How to Build a Steady Stream of Leads for Less Than $100/mo. #8.
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
JANUARY 3, 2015
Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. This year look for one on Marketing Analytics and an update on social media lead generation. Link Building becomes Relationship Building. By building a robust guest blog outreach program, and being genuine, links will increase as will referral traffic. . People use Google for two reasons: I want, and I need. Paid Media.
Buzzwords in Marketing Automation: Search Engine Optimization (SEO)
SEPTEMBER 1, 2016
There are various components involved in a successful SEO campaign, including keyword research, link building, content marketing, on-page optimization, and social networking. Most website owners use Google Analytics or other similar tools to track their results. Marketing automation tools provide tracking options that you can’t get with traditional analytics software.
How to Create Irresistibly Shareable Content
JULY 2, 2015
By mentioning key thought leaders and publications in the industry, you can generate social buzz and build relationships for potential guest contributions and other link building tactics. This is certainly not the best way to build a loyal following of readers. Mention them on Twitter with a link to the article or tag them in the update. Enjoy! Optimize for SEO.
Three Types of Relevant Internal Links to Boost SEO
SEPTEMBER 6, 2012
Last month, I provided three ways to build links in the age of Google Penguin –Google’s algorithm change which severely limits effective link building. One of the link-building methods I promoted involves building internal links. I was careful in that post to caution readers not to go crazy with internal links.
9 Client Reporting Tools That Will Save Your Agency Time
MARCH 1, 2017
So say you're managing around 20 clients: Your effective hourly rate for each employee is $75, and it takes four hours to create each report. These will help to reduce the amount of time you spend gathering data and creating reports so you can spend more time on the work that matters -- building high-performing campaigns. You love data. What's worse? 1) Megalytic. 2) Databox.