Link building basics: Vetting link prospects
AUGUST 15, 2014
Hello, and welcome to the latest edition of my Biznology series on link building basics. So far in this series we have learned how to lay the foundation for an effective link building campaign through niche analysis and site audits , and in the last post we learned some proven techniques for finding link opportunities. Link neighborhood. Traffic.
16 Google Tools to Improve Marketing Effectiveness
MARCH 29, 2011
Google has many assets that businesses can overlook or forget about. That is why we created a comprehensive list of Google's properties that could be used for marketing: 1. Google Places/Google Maps. If you haven’t done this yet, you need to create your Google Places listing as soon as possible. Google Tags. Google AdWords. Google Gadgets.
How to Use Guest Blogging for Effective Link Building
OCTOBER 12, 2011
Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. Link building is hard work, and it's very different than what many people have done before. As you write each post, include 1-2 links to the web pages you want to drive traffic to. Check out the results.
4 Google Chrome Extensions For Digital Marketers
B2B Marketing Insider
AUGUST 30, 2015
Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Using this extension, you can view key analytics about a given page, such as how many social media shares it has, the presence of high-ranking keywords within the site, and link counts.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio is a pay-per-click management dashboard that allows me to manage Google, Bing, and Facebook Ads all on one –platform. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Imagine adding newsletter sign-ups, Google maps, coupons, and QR codes to your videos. Analytics. look it up. Acquisio.
20 (More of the) Best SEO Guides, Tips and Insights of 2011
FEBRUARY 13, 2012
SEO remains the most cost-effective way to drive website traffic. B2B websites often receive anywhere from 30%-60% from organic search, with 50% or more sometimes coming from Google alone. Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up?
Answers to 5 common questions about SEO strategy
JANUARY 6, 2014
How do I earn and sustain top rankings in Google and Bing? imagine this is what duplicate content on the web is like for search engines like Google and Bing. On one hand they are trying to understand and effectively crawl all forms of content – be it text, image, or video- rewarding websites with awesome content and useful user experiences with better rankings. If you were Google, what websites would you want to rank long-term? This is basically what Google is doing with algorithm updates. Better results for search users equals return visitors to Google.
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.
50 Things We Learnt About Content Marketing This Year
DECEMBER 21, 2015
We ourselves conducted 5 major content marketing research studies ranging from analyzing 500m Facebook posts to analyzing the shares and links of 1m posts to a study of the most viral web articles. However, the most effective allocate 42%, and the most sophisticated/mature allocate 46%. ( CMI ). When we look at medians we can see that most content gets few shares or links.
5 Types of SEO Audits for B2B Organizations
DECEMBER 1, 2016
The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Inbound Link Audit. Looking for more SEO-centric link acquisition information? Final Thoughts.
20+ Metrics for Measuring B2B SEO Performance
AUGUST 26, 2014
Now pulled through Google Webmaster Tools search query reports. If your organization is continually building new content (that is getting indexed by search engines), this number should increase over time. Search Engine Optimization Campaign Effectiveness. Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks.
How To Measure A B2B Social Media Program
JUNE 2, 2016
Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. Bottom-line: A quality network leads to more effective social media communication and execution. We matched target keywords to find the most applicable profiles for the organization to prioritize, building a Twitter list to monitor for engagement opportunities moving forward.
20 Content Marketing Tools to Rely on From Start to Finish
OCTOBER 18, 2016
When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google. Disclaimer: Pencil and notepad users can still be effective content marketers**.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. What’s most important–on-page optimization, link building, or technical SEO? Google image search only gets a half a percent of Google’s overall traffic. SEO is analytics. But change is.” by Forbes.
15 Questions to Ask When Hiring an SEO Professional (Seriously)
SEPTEMBER 20, 2016
Good answer: something about how two factors— relevance and authority —form the fundamental underpinnings of search ranking; something about the hundreds of individual elements Google and other search engines use in determining rank; something about the three pillars of SEO (technical, content, and off-page); and perhaps something about how certain fundamental practices remain constant (e.g.,
How to Teach Yourself SEO in 30 Days
OCTOBER 15, 2015
After completing days 1-4 you’ll have a basic understanding of how search engines work, a clear sense of the difference between on- and off-page SEO, as well as an overarching understanding of how Google's algorithmic updates have shaped how people approach SEO today. To ease yourself into your 30 days, sit down and watch this video by the former head of Webspam at Google, Matt Cutts.
27 More Remarkable SEO Guides, Tips and Tactics
FEBRUARY 11, 2014
As noted in part one of the best SEO posts roundup for last year, with all the significant changes announced by Google in the past 12 months (at least six, detailed in a pair of posts below), “These are indeed “interesting times” for SEO professionals, with rapid and wide-ranging changes to the search landscape being announced at an accelerating pace.” Which need to be discarded?
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
How important are footer links to SEO? How does the introduction of Google Instant change SEO tactics? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. The dangers of ranking No. 1 on Google by iMediaConnection. ** 5 Stars.
How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
APRIL 24, 2014
SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Make certain landing pages associated with email marketing campaigns are optimized for keyword strategy, social sharing, and cross-linking of key content marketing assets. Email Marketing. How so? How so?
The Simplest Ways to Make the Best of Content Marketing Challenges
MARCH 22, 2016
While it’s true that content marketing can (and should) accomplish many goals – educating an audience, building a community, creating thought leadership/expertise – the reality is that we, as content marketers, often forget that our primary objective is to provide purposeful, helpful content for our target audience. Source: Quora ). Source: KoMarketing ). What matters to them? What happened?
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. ” Make it do the hard work for you and pipe Twitter, Google Alerts and more right into Evernote, email and even texts. What is MozCon? htaccess.
4 Ideas to Generate Blog Topics
Writing on the Web
JUNE 16, 2015
These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. Narrow down blog post ideas with Google AdWords Keyword Planner. How are you doing with your 2015 blog goals ?
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. ” Getting less traffic from Google?
2013 New Year’s Resolutions for the B2B Marketing Department
DECEMBER 30, 2012
Stop the automated link building schemes. Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Understand them, and increase your paid search effectiveness. Analytics. Planning. Search Engine Optimization. Paid Search-Pay-per-Click.
How to Create Irresistibly Shareable Content
JULY 2, 2015
By mentioning key thought leaders and publications in the industry, you can generate social buzz and build relationships for potential guest contributions and other link building tactics. This is certainly not the best way to build a loyal following of readers. Mention them on Twitter with a link to the article or tag them in the update. Enjoy! Optimize for SEO.
Buzzwords in Marketing Automation: Search Engine Optimization (SEO)
SEPTEMBER 1, 2016
There are various components involved in a successful SEO campaign, including keyword research, link building, content marketing, on-page optimization, and social networking. Most website owners use Google Analytics or other similar tools to track their results. Marketing automation tools provide tracking options that you can’t get with traditional analytics software.
Three Types of Relevant Internal Links to Boost SEO
SEPTEMBER 6, 2012
Last month, I provided three ways to build links in the age of Google Penguin –Google’s algorithm change which severely limits effective link building. One of the link-building methods I promoted involves building internal links. The key is to create relevant links. Stepping-stone links.
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
JANUARY 3, 2015
Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. This year look for one on Marketing Analytics and an update on social media lead generation. Link Building becomes Relationship Building. We will be enhancing our outreach with more influential bloggers and editors.
Our Favorite Internet Marketing Blog Posts of 2012
DECEMBER 27, 2012
We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. 50 Things Every Link Builder Needs to Know - Julie Joyce, Search Engine Land. link]. love this post from Julie Joyce as it goes beyond ‘how to get links’ She mentions code, wordpress, algorithm updates, social media and more. link]. link]. link]. link].
26 Content Marketing Tools to Use in 2013 | OMI Blog
JANUARY 16, 2013
Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Google+ Communities – Join some relevant Google+ Communities to get some content ideas from the discussions taking place. 1.9.2013. [.] 26 Content Marketing Tools to Use in 2013, [link] [.]. Analytics.
How Helping Others Helps You …Get More Links
MAY 19, 2014
Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. An important factor in the amount of success in execution relies on effective outreach communication. There is preparation involved in securing the conversations that make these link building tactics possible. Offer Free SEO Assistance.
Four Responsive Email Layouts
JULY 11, 2012
Analytics |. Rather than stacking content to achieve a single column, this Gilt email hides its left column for similar effect. Generally, blocks will resize, stack, disappear or some combination of those effects. New Twitter Mobile App Aims To Enhance Tweets & Events If The AFA Boycotts Google Over Gay Rights, Will It Remove Itself From Google? Home |. News |.
About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
MAY 11, 2012
Ignoring the SEO details (like cross-links, ALT properties, filenames, etc) even though the opportunity presents itself for implementation. Buying links purely for keyword rankings. The challenge (or opportunity) with SEO is that there are many experiences required to be truly effective over the course of a complete SEO program. Google Penguin Updates and SEO Shortcuts.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
So how can marketers and PR professionals use Twitter more effectively? What’s the best way to build a quality, relevant Twitter following? The Right Way to Build Brand(s) via Twitter by iMedia Connection. The Hidden Guide to Using Twitter Effectively by KISSmetrics. ** 5 STARS. The Tweet Effect: How Twitter Affects Rankings by The Daily SEO Blog.
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
2014 will be the year of the Google “Tiger” update – a new algorithm update that Google will claim impacts 5% of sites and is designed to improve overall search quality. With the advent of 100% (not provided) from Google, SEOs are moving away from optimizing pages for queries and toward creating content for audiences, built on topics. Sophisticated Link Analysis.
Social Data, Structured Data & No Data: SMX East 2013
OCTOBER 10, 2013
At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. With Google’s recent shift to encrypted search, it was no surprise the topic of “not provided” came up many, many times. On top of that, analytics can still provide internal search data and of course, Bing and Yahoo keyword data.
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
Are you ready to build your dream team of inbound marketers? Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Experience using social media analytics tools and the ability to tweak social strategies based on findings. Conducting analytical projects to improve blog strategies/tactics. Definitely! Maybe not.
10 of the Most Successful B2B Blog Post Themes
JANUARY 13, 2015
After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Why this theme is effective : Content marketers need to stay on top of the latest happenings both within and outside of the industry they’re writing for. Read, write, review.
2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
DECEMBER 30, 2013
How Link Building Management Will Change in 2013 & Beyond. 15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest. What B2B SEO Professionals Need To Know About Marketing Automation. 5 PR Strategies You Can Use To Build Links Right Now. Link Building Lessons We Learned As Kids. Real Life Ways to Build Links.
5 Ways to Get More People to Read Your Emails
MAY 28, 2015
Of course, you’ll want to use this color sparingly otherwise it will lose its effect. 3. There are several online tools that can help you create effective emails. Link tracking tool: URL Builder for Google Analytics. If you’re a Google Analytics user, this link-building tool will help you track which links people click on the most inside your email.