Webbiquity

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How to Build a Technical SEO Dashboard Using Google Data Studio

Webbiquity

Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. So when it comes to getting sign off for budgets, being able to visualize and effectively demonstrate the impact of these tools is crucial. The Google Analytics connector.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Clarity and Evaluation: Goals serve as benchmarks for measuring the success and effectiveness of your social media campaigns.

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What Does an Excellent B2B CRO Strategy Look Like?

Webbiquity

An effective B2B CRO strategy begins with understanding the purchasing process. Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. Other popular tools include Hotjar, which collects data on user behavior, Adobe Analytics, and Instapage.

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The Top 10 Most-Read B2B Marketing Posts of 2023

Webbiquity

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); 5: 6 Traits of Highly Effective Data Analysts What exactly are agencies and companies looking for in a data analyst? Okay, maybe just a little further ado.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

A simple yet powerful competitive intelligence tool that shows how a brand and competitors are performing in paid and organic search on Google and Yandex, in multiple countries. The Deal: Save up to 65% off of MonsterInsights—the BEST Google Analytics WordPress Plugin—using this link (no promo code required). SEO Software.

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KPIs Your PR Department Should Be Tracking

Webbiquity

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Image credit: George Morina from Pexels.

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