The Point

OCTOBER 25, 2017

Cue the advent of search marketing and Google AdWords.). Account-Based Marketing (ABM) , Predictive Analytics) that now allow us to 1) find prospective customers with a higher propensity to buy, and 2) target those prospects, at scale, in a tightly orchestrated fashion, it would be a mistake to rely exclusively on outbound tactics.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

The Point

JANUARY 31, 2011

Spear conducted a top-to-bottom audit of the existing campaign, then set about implementing an array of changes to improve campaign performance, with an emphasis on increasing lead volume while maintaining overall effectiveness. Improved landing page effectiveness. Improve tracking to better measure PPC effectiveness.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

JANUARY 12, 2023

With its ability to automate tasks, personalize content, and deliver rapid insights through predictive analytics, AI will revolutionize the way we marketers do our jobs. In general, AI will make marketing more efficient and effective, and companies who leverage it fully will realize a competitive advantage.”.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

The Point

MARCH 17, 2015

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. I call it the “Searchifcation” of display advertising.

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100