Paul Gillin

JANUARY 25, 2012

Surveys, A/B tests, website analytics and marketing automation are essential tools for professional marketers, but you don’t have to be a statistician to understand whether or not your campaigns are working. Facebook’s built-in analytics give you a pretty good idea of what’s sparking conversation on your page.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JANUARY 16, 2012

Improve forecasting effectiveness. It’s like Moneyball: analytics + baseball = new game.” We need deep analytics around everything in the organization. The user interface is a Facebook/Google+-like internal social network. Lotus is effectively replacing the inbox with the social network.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount. Web analytics today deliver unprecedented insight about online interactions.

ROI 50

ROI Paid Content Social Marketing Webcast 50