Kaon

article thumbnail

Hubspot Inbound Conference Recap 8 of 9

Kaon

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic. Number one challenge all social media users face is measuring.

Hubspot 100
article thumbnail

How Marketers Should Measure Digital Engagement

Kaon

The vast majority of this kind of “analytics” relates to user actions and behavior (i.e. When marketing applications became more ubiquitous, these same kinds of data collection principles were similarly used in an attempt to measure the effectiveness of these applications. However, web analytics saw only one hit and then nothing else.