Industrial Marketing Today

SEPTEMBER 26, 2011

Email marketing is an effective tactic for generating high-quality leads from an audience of engineering, industrial and technical professionals. In short, you need to marry emails and website analytics. Nor does it require an expensive site analytics package. There is a difference. Don’t hit the panic button yet!

Lead Generation 60

Lead Generation Auto Responder Generation Marketing Analytics Tools 60

Industrial Marketing Today

MAY 1, 2012

That’s because no one has taken the time to explain to these people about the value of looking at their Google Analytics. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics. What then is the solution for converting website traffic to leads?

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

JANUARY 18, 2012

The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). They do go together because retrofitting SEO is more difficult and not as effective. Here’s why it is well worth the investment.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

DECEMBER 22, 2011

I looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking. Small Manufacturers Use Social Media Effectively. That’s the power of inbound marketing with content.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

JULY 1, 2011

Most industrial marketers are aware of email marketing’s effectiveness but have trouble creating content for it regularly. Consider integrating Web analytics into your email marketing. See my earlier post, “Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence.”. Email content that appeals to engineers.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Industrial Marketing Today

JUNE 22, 2011

Developing an effective scoring system requires marketing to work closely with sales. Sales knows best about demographics and marketing has insights into visitor engagement through web analytics. The step I’m referring to is ranking these new contacts and segmenting them according to pre-defined scores.

Sales Qualified Leads 60

Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

NOVEMBER 28, 2010

Can DiY SEO be just as effective as hiring an outside expert? However, many of these in-house SEO practitioners did not think a lot of effort was required to conduct effective keyword research in order to produce good results from their SEO campaigns. For example, the search term “industrial valves” yields 2,180,000 pages in Google.

Optimization 60

Optimization SEO Marketing Websites Keywords 60