Digital B2B Marketing

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Can We Save Twitter From Ourselves?

Digital B2B Marketing

A Google blog search for “Twitter Etiquette&# returns 32,000 results, to just 11,000 for “Dinner Etiquette&#. Looking forward, this is the key question I see for Twitter, and any developing platform that allows you to build your own communication channel (such as Google+). What Will Normal Be? About Eric Wittlake.

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Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

When you insist on registration, you are in effect telling prospects: We don’t want to be involved in the first half of your research. Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses. About Eric Wittlake.

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Five Marketing Changes You Need to Make

Digital B2B Marketing

With the prevalence of personal publishing and peer networks, even information you attempt to hold close is often freely available, published by someone and discoverable through a peer network or a quick Google search. I am a digital and B2B marketer with a background in online media and analytics. Your traditional cards are gone.

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B2B Marketing Metrics [#B2Bchat Recap]

Digital B2B Marketing

How do they effectively communicate results within the organization? What are B2B marketers biggest measurement challenges? What are the trends they are looking towards in 2012? We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011.

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Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. Eventual technology or regulatory solutions will limit the potential effectiveness of behavioral advertising. link] | 2 days ago Have you seen Google [Tilt]?

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Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Digital B2B Marketing

It lives on, its very existence reducing the effectiveness of your brand campaign. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. link] | 2 days ago Have you seen Google [Tilt]? Google "Tilt" from an iPhone or Android device.

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Email List Rental: Approach with Caution

Digital B2B Marketing

Email is probably one of the most cost-effective channels for Kodak, and this allowed Kodak to quickly expand its email marketing. With list management practices like this at Ziff, and possibly many other B2B list providers, it is no wonder marketers say the effectiveness of B2B email list rentals is decreasing.