Biznology

JUNE 23, 2021

Better audience analytics. Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Greater flexibility to attend multiple sessions. Much lower production costs. Little or no T&E expense. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Understanding the Basics of Predictive Analytics.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Conductor

SEPTEMBER 9, 2020

A truly great SEO platform functions as a partner to brands to scale their Organic Marketing program— ensuring teams create valuable content, that this content can be found, and that they can measure the effectiveness of their efforts. For instance, does your technology seamlessly integrate into your web analytics? Track Anything.

Forrester 59

Forrester SEO Best Practices Marketing Proposals 59

Vision Edge Marketing

MAY 9, 2023

Leaders need to be able to analyze data effectively, identify relevant insights, and use the insights and business context to make smart decisions quickly. Leaders must also be able to act based on these insights to drive business growth and success. This is a critical skill for all leaders.

Business 159

Business Customer Satisfaction Acquisitions Forrester 159

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. B2B revenue teams need content intelligence to effectively engage and convert known and anonymous buyers into accounts through personalized, self-service journeys.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. B2B revenue teams need content intelligence to effectively engage and convert known and anonymous buyers into accounts through personalized, self-service journeys.

Analytics 52

Analytics Personalization Automation Case Studies 52

LeanData

FEBRUARY 10, 2022

In effect, you’re marketing to just that singular account. The company’s industry-best lead-to-account matching solution is fundamental to ABM success, and LeanData Engagement Analytics is mission-critical for advancing deals to closed/won. The Journey to Effective ABM: Conducting a Diagnostic Assessment (January 21).

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

Martech

OCTOBER 23, 2023

Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. Shiva Corporation and Forrester Research. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

Digital Transformation 114

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 114

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. The members of these marketing operations teams have a unique skillset in data and analytics that is deeper than what should be expected of the rest of the marketing and sales organizations.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Zoominfo

APRIL 20, 2022

A more nuanced understanding of marketing’s effect on the sales cycles, a better case for increased budgets, and another step forward in the age-old struggle for better sales and marketing alignment. Data from Forrester Research shows how rapidly marketing metrics are changing. The result? In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

NuSpark Consulting

FEBRUARY 5, 2017

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities. Benefits of Using Predictive Analytics. Deploying online content effectively to support account-based marketing is just the tip of the iceberg.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Martech Advisor

NOVEMBER 28, 2019

Infogroup's Rohit Chowdhury takes a look at the state of data and analytics today, as well as how marketers can get back on the path to unlocking the benefits that effective marketing data can offer. Learn More: 6 Ingredients for a Successful Customer Analytics Implementation. "Big" data is not always "better."

Organization 69

Organization Enterprise Management Effectiveness Peer-to-peer 69

Only B2B

FEBRUARY 6, 2024

Now that you have identified the challenges in leveraging intent data, let’s dive deep into the practical steps to collect and utilize it effectively. CRM Data: Integrate your CRM with website analytics and marketing automation tools to create a holistic view of the buyer’s journey. Who is OnlyB2B?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Vidyard

FEBRUARY 17, 2016

Forrester Report: Understanding the Performance Levers in Your Lead-to-Revenue System. B2B marketers need to understand the causes and effects of their marketing in order to accurately predict the outcome. B2B marketers need to understand the causes and effects of their marketing in order to accurately predict the outcome.

Forrester 50

Forrester Lead Scoring Lead Ranking Ad Building 50

Content Standard

NOVEMBER 8, 2016

There’s always a plan to go along with this vision, but with the exception of some rare cases, it’s unlikely that this plan includes specifics about marketing analytics, garnering audience relationships, or even KPIs of interest. Your analytics system only tracks the most direct of sales interactions.

Work Management 84

Work Management Marketing Management Analytics Budget Programs 84

SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Combining the analytical power of AI with human experience and expertise allows for smarter decision-making and continuous refinement of marketing strategies and tactics based on data-driven insights.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Only B2B

JUNE 30, 2023

In this comprehensive blog, we will explore the concept of B2B purchase intent, its significance in driving growth, and how businesses can harness intent data to improve their marketing and sales effectiveness. Research by Aberdeen Group shows that companies leveraging intent data analytics experience a 2.7

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Kaon

NOVEMBER 3, 2015

While this is certainly not true for every product category, the reality is that in order to improve your sales and marketing effectiveness, you have to excel in face-to-face meetings. Oxford Economics studied the effectiveness of virtual meetings (phone, video, chat, etc.)

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

B2B Marketing Directions

DECEMBER 20, 2020

Gartner's Marketing Data and Analytics Survey 2020 found that a majority of senior marketers (CMOs and VPs of marketing) are disappointed with the results they have received from their analytics investments. I covered two of these challenges in previous posts ( here and here ).

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

The Point

OCTOBER 29, 2014

He previously held top marketing roles at Eloqua, Forrester Research, and Reed Business Information before taking the reins as CMO at Lattice Engines , a pioneer in predictive applications for marketing and sales. Even Salesforce announced their own Analytics cloud. Why do you think analytics is suddenly such a hot topic? (BK)

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

Valasys

APRIL 15, 2020

Effective lead nurturing is all about succinctly and relevantly addressing the problem areas of the prospects with the intention to boost sales. Your prospects might often not be in the immediate mood to buy; however, with the help of effective lead nurturing strategies you can effectively the prospects down the sales funnel.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Porch Group Media

DECEMBER 2, 2021

Customer retention plays a critical role in profitability and growth and is one of the most effective marketing strategies. Forrester and Adobe) How to identify if your customers are moving before they move so you can put in strategies to retain them at a new location. Companies who prioritize customer experience see over 1.5x

Webinar Metrics 101

Webinar Metrics Demand Ad Building Marketing & Strategy 101

KoMarketing Associates

MAY 23, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which discovered that only 50 percent of marketing and sales decisions are made using data. The bar is that high.”. B2B Marketers’ Struggle with Data Utilization.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

InsightSquared

AUGUST 14, 2019

Effectively acquiring and maintaining leads as they move throughout the sales funnel is a critical role in sales. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics. Using data in decision-making processes over time can have insurmountable effects on a sales team’s success.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

Contently

DECEMBER 3, 2020

For the majority of brands, the cost of implementing new technologies for user tracking and attribution analytics, and integrating them within existing tools is prohibitively high. Forrester research tells us that executive buyers look at an average of 17 pieces of content before signing a contract. They’re certainly not alone.

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Only B2B

APRIL 10, 2024

In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge. Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. This provides a clear picture of the effectiveness of your lead nurturing efforts.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Tomorrow People

MAY 30, 2022

As Forrester aptly puts it: With the widespread adoption of recurring revenue models, marketing must maintain a focus on existing customers. If you grow alongside your customers, you’ll be able to market to them more effectively. This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Zoominfo

JUNE 11, 2021

Cold calling has become even more effective because … cell phones are right there next to [prospects]. Cold calling has become even more effective.” — Zach Stoia, account executive, ZoomInfo Reps need to pinpoint the right time to contact a prospect and perhaps even track specific days and times when someone is home versus in an office.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Cold calling has become even more effective because … cell phones are right there next to [prospects]. Cold calling has become even more effective.” — Zach Stoia, account executive, ZoomInfo. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. People are not checking their emails.”

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Only B2B

SEPTEMBER 21, 2023

In this comprehensive guide, we will unravel the lead scoring strategies, explore its key components, and delve into effective strategies that can skyrocket your conversion rates. Effective lead scoring is not just a nice-to-have but a necessity in today’s data-driven world. But why is it so important?

Lead Ranking 62

Lead Ranking Lead Scoring Conversion Rate Sales Qualified Leads 62

Computer Market Research

MARCH 20, 2018

How Channel Data Analytics Solutions Can Help Improve Operation, Performance, and ROI. For vendors who sell products through their own sales department or networks of distributors and resellers, channel data analytics define and consolidate nearly all information guiding business decision making. Source: Forrester Research.

Sales Management 60

Sales Management POS Advertising Channels Work Management 60

KEO Marketing

MARCH 9, 2016

If your organization isn’t utilizing predictive analytics to guide your marketing planning and decisions, and the execution of both, you may be missing out on a valuable resource that can help you meet your most critical goals. Many B2B marketers have access to this information, and just need to know how to use it effectively.

Analytics 48

Analytics B2B Marketing Planning Tools 48

KoMarketing Associates

FEBRUARY 13, 2020

However, many marketers still struggle to harness the power of analytics. While there are many challenges bound to arise on the path to building a data-driven strategy, predictive analytics solutions continue to help marketers overcome them and improve the effectiveness of their strategies. At least not effectively.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157