PureB2B

MAY 30, 2022

Demographics” are defined as “the statistical characteristics of human populations (such as age or income) used especially to identify markets.” For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Identify high-potential clients. Digital scraping.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

SalesIntel

MARCH 22, 2023

So, how can you narrow things down to make segmenting simpler, sharper, and more effective? By understanding the unique needs and preferences of each segment, you can create more effective marketing campaigns that drive positive results. Here are a few of the best and how you can use them effectively: 1. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

NuSpark Consulting

AUGUST 23, 2018

The cherry-on-the-cake metric, however, is tracking the increase in organic keyword conversions in Google Analytics. We compare that statistic to Company Z’s investment in content to determine their ROI. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

SnapApp

APRIL 4, 2018

But, it seems to have had the opposite effect. Common tool used: Google Analytics . . . #2: Common tool used: Marketo. . #3: Common tool used: Marketo. . #4: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Now, you’d think this would make measuring B2B metrics easier.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DealSignal

APRIL 5, 2018

Mark: [00:00:06] There’s an old quote attributed to Henry Clay that statistics are no substitute for judgment. Those things can really effect you quickly, as in the course of hours, or 24 hours. Mark: [00:00:03] Rob Weedn, it’s great to have you here on Confessions of a Marketer. Rob: [00:00:04] Thank you. Nice to be here.

Top of Funnel 45

Top of Funnel Work Management Marketing Automation Services Marketing Management 45

Customer Experience Matrix

MARCH 29, 2016

Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. These can be tailored to each client.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Optimization 120

ClickZ

MARCH 13, 2020

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107