ViewPoint

AUGUST 21, 2013

People just did not understand how analytical and smart catalogers were (and continue to be). In the 1980s, I made a living running direct mail marketing companies, or catalog companies as they were known. The lie then was that catalogers would go out of business because it was inefficient to send catalogs to people who did not want them.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

ViewPoint

FEBRUARY 2, 2011

A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Still, most B2B marketers have yet to truly embrace the full social toolset for their business. Why is that?

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

SEPTEMBER 27, 2012

Effective Executor Marketing has traditionally been known as an execution group, but marketing has to pick and choose what type of programs and campaigns are the most efficient. Dave adds, “Executives might say ‘I want an event inBoston’ or ‘I want a mailing to take place across the globe.’

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

MARCH 22, 2011

There are a variety of web analytics and web feedback solutions that can give you insight on how well the buying process is working for buyers. A strong brand with an effective positioning strategy speaks to and taps into the totality of these buyer needs.". Look for opportunities to get prospect feedback.

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

ViewPoint

MARCH 6, 2012

In its first-ever global CMO survey , IBM found that nearly two-thirds of CMOs think that ROI will be the primary measure of the marketing function’s effectiveness by 2015. Master Your Data Universe. ” With increased scrutiny of the value being delivered by marketing, CMOs need to dive into their data.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

MAY 5, 2015

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. Video is a great option for fast, effective communication. This year I've been talking a lot about Nurturing. Not everyone wants to read a long article. Testing and optimization.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Peer-to-peer 120

ViewPoint

MAY 2, 2012

Paul adds, “Outbound marketing through traditional channels such as cold calling, direct mail and email can all be made better by using analytics to understand the people we’re trying tor reach. You need to treat them like that, though. These are cold leads, and they are usually not very well qualified. “So focus.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

MAY 7, 2015

Nurturing is one of the most effective, yet underutilized, activities in the sales and marketing process. Dave Stein , B2B Sales Consultant , provides a strictly sales perspective: Coming from the perspective of a sales guy, the most effective nurturing approaches I’ve seen and heard about are HubSpot-driven. So there you have it.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

ViewPoint

NOVEMBER 20, 2012

2013 Changes: Social Media, Mobile, Analytics & Productivity. More pervasive role for analytics, data and information. I think we can see a lot of innovation in applications that are designed for salespeople to be effective in sales calls and are focused on the tablet platform.”. and another 10% in Canada.

Process 120

Process Allocation Marketing Management Peer-to-peer 120