The Point

NOVEMBER 27, 2018

So yes, paid social media can be an effective demand gen channel. Our advanced analytics suite even goes into granular detail, such as the network, post and exact message which generated the clicks and conversions. times higher. However, given the right strategy, organic social can actually yield better results. (HS)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Point

NOVEMBER 29, 2017

Or Social Media Analytics. The first step in creating effective content is to take stock of what content you have. In an era when B2B marketing is so technology-driven, marketers can be forgiven for thinking that the only thing keeping them from success is one more layer in their technology stack. If we only had ABM, you hear.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

The Point

DECEMBER 11, 2018

ABM can be a highly effective way to navigate a long, complex sales cycle, but the marketer who thinks that an ABM program is going to convert cold names to pipeline opportunities in a few short weeks is destined for disappointment. Can you execute ABM effectively without technology? These are not impulse purchases.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

The Point

JUNE 7, 2017

And the qualities that make it an effective sales email are lessons for anyone embarking on a sales outreach campaign, or any rep who writes emails, for that matter. We’ve already partnered with demand gen firms [Competitor #1] & [Competitor #2] to deliver predictive analytics services to their clients. Best, [Name of Rep].

Best Practices 145

Best Practices Lead Ranking Sales Qualified Leads Account Based Marketing 145

The Point

OCTOBER 25, 2017

Account-Based Marketing (ABM) , Predictive Analytics) that now allow us to 1) find prospective customers with a higher propensity to buy, and 2) target those prospects, at scale, in a tightly orchestrated fashion, it would be a mistake to rely exclusively on outbound tactics. Click To Tweet.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

The Point

MARCH 15, 2016

Not because ABM isn’t a worthwhile investment, or that it can’t be effective. One day that object might be predictive analytics , the next, it’s programmatic advertising. But the fact that it has risen to such prominence, so quickly, says as much about what I’ll call the “marketing hype cycle” as it does about ABM on its own merits.

Account Based Marketing 100

Account Based Marketing ABM Advertising Agencies Paid Search Agency 100

The Point

MAY 11, 2015

Where once, good creative was everything, much of being an effective B2B marketer today means mastering relevancy, personalization, segmentation, predictive analytics, even knowing what your customer needs and wants before he knows it. Sure, data rules the roost. But is data all that’s needed to drive B2B marketing success?

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

The Point

JULY 26, 2017

Effective email campaigns are nothing without a compelling call to action and copy that drives action at every opportunity. For a stark reminder of what an email looks like when you don’t drive action adequately, see the campaign below from Verint , a New-York based analytics company.

Copywriting 90

Copywriting Demand Generation Agencies Demand Generation Click Rate 90

The Point

JANUARY 29, 2015

It’s an effective way to identify gaps in your content library in terms of form factors, selling stage, and key personas. (AN) One is predictive analytics. Good content is the fuel that feeds demand generation success. A content map is a very useful exercise and one that every B2B company should initiate and then maintain over time.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

NOVEMBER 9, 2010

Using numbers in the headline, as in: “5 analytics best practices” sets the expectation that there’s something specific and tangible to gain from listening to the recording. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. Were either needed?

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

The Point

MARCH 17, 2015

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. I call it the “Searchifcation” of display advertising.

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

The Point

JANUARY 31, 2011

Spear conducted a top-to-bottom audit of the existing campaign, then set about implementing an array of changes to improve campaign performance, with an emphasis on increasing lead volume while maintaining overall effectiveness. Improved landing page effectiveness. Improve tracking to better measure PPC effectiveness.

Paid Search Agency 100

Paid Search Agency Demand Generation Agencies Sales Qualified Leads PPC 100

The Point

FEBRUARY 4, 2013

Alas, email metrics are NOT included in the report (Optify is better known for SEO and Website analytics) but the results make for some illuminating reading nonetheless. Some of the key findings that I found most useful include: * Web traffic is seasonal.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

The Point

NOVEMBER 5, 2009

BAS) I am pretty excited about the advances in marketing automation systems with built in analytics. One of the key benefits of marketing automation is that with limited budgets, businesses can analyze program effectiveness and identify target customer profiles more easily.

Salesforce.com 100

Salesforce.com Eloqua Work Management Marketing Management 100