LeadSloth

MARCH 16, 2009

From Web Analytics to Demand Generation. ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). It’s fairly basic compared to some of the more expensive systems, but effective and easy to use. Marketing & Web Analytics.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

JULY 12, 2010

Until recently, it was hard for small businesses to be effective with online marketing because the tools were fragmented: you had to hire someone to do your website, get email marketing somewhere else, hire a search engine optimization (SEO) consultant, and figure out this social media thing. Small Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 4, 2009

After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. This allowed you to see how many people registered (= converted) for each source.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

FEBRUARY 17, 2010

If you incorporate Social Media interaction in your lead score, you can measure the effectiveness of these Social Media activities. In the marketing space, the most well-known example is Google Analytics which lets you add annotations below each graph (click on the small triangle to show the annotation pane). Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JANUARY 12, 2010

The need for new analytical skills. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

MARCH 24, 2010

Aggregating data on campaign influence will also tell you what campaigns are effective in nurturing a prospect and what campaigns are ineffective. Tags: Demand Generation Marketing Analytics campaign attribution campaign influence marketing roi saad hameed.

ROI 100

ROI Campaigns Marketing Management SEM 100