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Email Marketing vs. Marketing Automation

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What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. There is a learning curve, but you can start simply and build sophistication as you learn to effectively leverage the tools. In the end, the gains are worth it. Give me some specific comparisons.”

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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Marketing automation presents the single easiest solution to the burdensome effect email can have on a marketer’s time. You’ll also want to monitor your analytics for any major changes in engagement rates that may indicate time for an update. Yes, you can set and forget these emails, but only for a little while.