Crimson Marketing

SEPTEMBER 24, 2015

Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has a unique perspective on this transformation. Neustar handles 10 billion data elements at a time, but until just over one year ago, had virtually no effective marketing information system in place. It will tell you what to do #bigdata Click To Tweet.

CMO 100

CMO Organization Lead Ranking Click Rate 100

Crimson Marketing

JUNE 30, 2015

Buyer personas are the first step to any effective content strategy. Customer data should be gathered from your own business intelligence as well as web analytics. Personas are what will help you determine how to tailor content to your buyers. .

Buyer Personas 100

Buyer Personas Conversion Rate Traffic Segmentation 100

Crimson Marketing

JULY 31, 2014

” Digital marketing channels are no longer a more cost effective solution to engaging buyers, but “critical for executing promotions, stimulating sales, and increasing market share. Apply marketing analytics to all of your structured and unstructured data and marketing intelligence to create a 360-degree view of your buyers.

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

MARCH 3, 2015

Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content. How can you be heard, in a way that is meaningful for buyers and sellers?

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

FEBRUARY 9, 2015

” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. Can marketers deliver amid ongoing performance pressures?” ” . .” ” Marketing Substance.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

DECEMBER 16, 2013

The aftermath of the recent economic downturn is still having it’s effects, forcing buyers to stay within and better yet, ahead of budgets. Tools like analytics will be used to help in purchasing decisions, determining how much and when to purchase for optimum efficiency. Budget Will Be As Important As Ever.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

JULY 23, 2015

And can help measure marketing effectiveness. But to be most effective in growing revenue, sales and marketing have to be aligned. A social media campaign can measure marketing analytics such as follower growth, retweets, or other actions that help move buyers into the sales funnel.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

MAY 30, 2013

Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. It’s almost never one medium or message but a mix that, with the right analytics, can always be improved and optimized.” Prepare yourself: Your launch never ends - Never stop innovating.

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

Crimson Marketing

DECEMBER 3, 2014

There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. Well, smart ones don’t, at least. What are you waiting for? It was time for a change, for more of a focus on facts and less so on typical marketing guessing games.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

OCTOBER 15, 2015

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” Like any other channel, it requires more than just maintenance; it must involve a cycle of testing and re-strategizing that can dig up reasons to increase (or decrease) resources. ” 2.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

AUGUST 4, 2015

Useful data lets you spend your advertising dollars efficiently and effectively. Moreover, you cannot rely entirely on analytics. What you need, then, is useful data that lets you segment your audience, so that you can nurture them based on their needs. What is their role in the company? What size is the company?

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

OCTOBER 23, 2013

This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. Google Analytics can help you in each of these key areas. Lead Generation. Customer Retention.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

OCTOBER 27, 2015

So says Ann Sung Ruckstuhl, CMO of performance analytics leader SOASTA. Ann says you “start with tagging (your) website in javascript,” citing the surprisingly low 1% that she says Google Analytics uses as a traffic sample size. Thanks to cloud computing …you actually can track every single user now and it’s very cost effective.”

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JUNE 17, 2015

Nearly eight in 10 B2B marketing professionals worldwide used website analytics tools, the top response, and about three-quarters leveraged No. As such, Starfleet found that nearly seven in 10 B2Bs had issues managing content development effectively, and about half struggled to manage campaigns effectively.”

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

MARCH 30, 2015

. “Instead, company marketers are most likely to blame insufficient resources (including budget and staff) for preventing them from optimizing customer experiences as effectively as they’d like to.”

Optimization 100

Optimization POS Ideal Customer Profiles Privacy 100

Crimson Marketing

SEPTEMBER 16, 2014

It is hard to imagine that even Naisbitt himself could have imagined then the volume, variety and velocity of pure data that would be available to CMOs today through transaction records, web analytics, public records and a multitude of other sources. the equivalent of 520 million books.”. Providing The Right Information to Sales.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

APRIL 29, 2013

My client Alex recently told me his company was planning to market their flagship product–an analytics and inventory tracking software—into the healthcare vertical industry for tracking the storage, use, and inventory of prescription meds. In order to do this one effectively, determine who you are marketing to.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

JULY 9, 2015

It seems like the opposite of hard data, because intuition doesn’t appear to come at the end of a linear analytical process. Building the foundation for predictive analytics isn’t a cakewalk. Marketing was no longer about picking the most efficient, cost-effective medium to reach a target audience.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100