B2B Memes
DECEMBER 3, 2011
To explain in whatever we were reading the surprisingly unexciting effects of a momentous epiphany on a character, he told us a Zen story: A student asks his master, “Before enlightenment, I chopped wood and carried water. What do I do after? .”
B2B Memes
JUNE 7, 2012
My point yesterday was that long-form writing, such as a book, often engages readers effectively. The analytical tool used by the study is the Flesch-Kincaid readability test , which, as Daum puts it, associates long words and sentences with higher grade levels. Yesterday, I celebrated long writing. Today, I’m going to demonize it.
B2B Memes
AUGUST 31, 2010
It can be an effective approach, but it’s not without landmines. Copyblogger and popular music: “ The Eminem Guide to Becoming a Writing and Marketing Machine ” or “ 5 Things Depeche Mode Can Teach You About Effective Online Marketing.”. But for lots of B2B bloggers, the logical connection is less important than the personal one.
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