B2B Marketing Traction

JUNE 6, 2013

The answer is Google Analytics. All websites should have Google Analytics installed. Here are some of the questions you can answer using Google Analytics: What sites refer visitors to my site? What online campaigns are the most effective? Make sure you install Google Analytics the right way so that it functions properly.

Analysis 100

Analysis Marketing Websites Marketing Analytics Tools Keywords 100

B2B Marketing Traction

JANUARY 16, 2014

Here are the top skills an effective Chief Marketing Officer must have to produce marketing results. It was a very interesting conversation, and it got me thinking about the breadth and depth of skills today’s CMO has to have to effect change and growth for their organization. Analytical. Persuasive.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

JANUARY 15, 2013

Google Analytics presents this data, as do some statistics-tracking programs offered by website hosts (you have to activate this – web hosts don’t automatically start accumulating data on your behalf when your website goes live). Use Google Analytics to measure activity on your site using mobile devices.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

FEBRUARY 13, 2012

Your visitor leaves the site – called a “bounce” in the website analytics world. Contact us today – we do cost-effective, detailed website and online marketing audits for our clients. You won’t get a date. Don’t hide the facts. You just might get a chance at the next date.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

OCTOBER 13, 2011

Social media platforms like Twitter, Facebook, LinkedIn, YouTube, websites, SEO (social media optimization), marketing analytic dashboards, lead nurturing systems, customer relationship management (CRM) systems are all technology products that you need to use to be efficient and cost-effectively track results.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100