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Dwell Time is the SEO Metric You Need to Track

Hubspot

I didn't know it at the time, but I was actually contributing to a powerful metric — dwell time. These interests help marketers make informed decisions about campaigns tailored to their customers' interests. Dwell time is the metric that runs through various search engine results pages (SERPs). What is dwell time?

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What Does an Excellent B2B CRO Strategy Look Like?

Webbiquity

Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. Consideration: The buyer uses information from your site and the web to decide if your brand has what they need, and belongs on their short list. You Use the Right Tools.

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Content Marketing Strategy vs. Execution: Finding the Ideal Balance

Marketing Insider Group

However, you can’t dwell on your strategy and stop executing it because it’s not perfect. You have to start somewhere with good enough and then look at your content performance analytics and data to determine if your strategy is on point or way off. The content performance data you generate and analyze should inform it.

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Positioning your company as a helpful source of information goes a long way toward developing the kind of trust that leads to long-term customer relationships.

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FIR B2B: We’re Pleased and Excited to Tell You What People Don’t Know About Social Media

Biznology

An article on whether eating eggs is healthy brought in a million page views and had an average dwell time of five minutes, which is content gold. The second piece is from Chris Penn , who does excellent marketing research. Does anyone really care if your CEO is having a good day because you just announced version 3.45 of some product?

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Google notifies the public when it updates its core algorithm , but it's notoriously secretive about this proprietary information. Dwell Time. The dwell time metric is determined by the amount of time a user spends on a page before navigating back to a search engine. Well-placed video enhances dwell time and boosts rankings.