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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

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17 Google Marketing Tools You Should Be Using

Hubspot

In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. So, we decided to round up a list of the most essential Google marketing tools at your disposal so you can be sure your business is taking full advantage of all Google has to offer. Google My Business.

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

How important is search as a navigational tool? Unfortunately Google makes it difficult to identify branded search traffic today, ensuring marketers will continue to credit search for what would have happened regardless. I still remember when DoubleClick first rolled out view-through reporting. View-through Reporting.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Do you want more website traffic, brand awareness, social engagement? So, if your team is already using those tools, this may be the right media buying tool for you.

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SEO Changes in 2018

EMagine B2B Blog

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Fortunately, Google did provide us with more tools and greater transparency. URL Inspection Tool Comes to Life.

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SEO Changes in 2018

EMagine B2B Blog

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Fortunately, Google did provide us with more tools and greater transparency. URL Inspection Tool Comes to Life.

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Using Data Science to Improve Your Enterprise Paid Search Marketing Results

QuanticMind

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. This method ups the value of a customer for life by mixing purchase intent with data.