Digital B2B Marketing

JUNE 11, 2014

I still remember when DoubleClick first rolled out view-through reporting. Like view-through reporting, marketing influenced revenue, sales or leads counts who your marketing had the chance to reach, without any indication that your marketing made a difference in the outcome. View-through Reporting. What had really changed?

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. This leads us to key progress indicators (KPIs). Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

RebelMouse

JULY 13, 2018

During the Google Marketing Live keynote on July 10, 2018, the leading search engine announced new marketing features available on its platform. The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. So make sure you're looking at every data point available to you in your dashboard.

Work Management 48

Work Management Marketing AI Paid Search Agency Google 48

Customer Experience Matrix

JULY 22, 2010

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. and Web analytics ( Adobe Omniture , IBM Coremetrics , WebTrends ). Finally, we come to Web marketing companies.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Biznology

DECEMBER 16, 2011

When you look at Google’s opportunities for data gathering—search, Gmail, Google Analytics, DoubleClick display ads, AdSense and AdWords, Android phones, Google+, Google Wallet, Google Maps and Google apps—the search giant holds a remarkably clear picture of customer activity. What You Can Do.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

QuanticMind

JUNE 2, 2016

Marin Software, Kenshoo, Adobe Media Optimizer/Efficient Frontier, Google DoubleClick and others have been the major players, yet many of these have yet to capitalize on the trend of using data science to automate the optimization of your PPC. After all, Marin has repeatedly shaken up its products, including social, display and search.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

Hubspot

JULY 10, 2019

As William Stentz, Director of Marketing Analytics at Carmichael Lynch, reminds us , "Good key performance indicators are simple, timely, critical to the success of a project, and not financial in nature. DoubleClick Ad Tracking. You can learn more about tracking parameters and how they work in this article. Tracking Pixels.

Paid Search Agency 51

Paid Search Agency Doubleclick Ads Adsense 51

Referral Rock

NOVEMBER 8, 2019

Increase conversions – DoubleClick determined that publishers whose sites loaded in 5 seconds or less earned twice as much revenue as sites that took up to 19 seconds to load. . An endless amount of options can lead to indecision and fewer conversions. One company increased conversion rates by 60% with this simple tool. .

Conversion 74

Conversion Marketing Websites Tips Doubleclick 74

Choozle

MARCH 2, 2024

However, the evolving demands of the open web, primarily fueled by advertising, led to the emergence of technologies and tools like ad servers and site analytics companies. This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. Nielsen reports that 38.7%

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

The Lead Agency

MARCH 15, 2018

Better quality data, informs marketing decisions and leads to better marketing results. Blockchain may be able to give users greater control over their own personal information, and also make it possible for companies to be more transparent in their operations, hopefully leading to greater trust between brands and stakeholders.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Customer Experience Matrix

MAY 23, 2007

My diagram is divided into two main areas: traffic generation systems that lead visitors to a Web site, and visitor treatment systems that control what happens once people get there. Demand generation systems like Vtrenz , Eloqua and Manticore combine email with some Web page creation and analytics. Interesting days are ahead.

Enterprise Management 120

Enterprise Management Marketing Management Vtrenz Online Marketing 120

Martech Advisor

SEPTEMBER 19, 2019

Features such as transparency, interface, flexibility, and real-time analytics, are what you need to look for in an ideal platform. Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. The World of Programmatic. Adobe Media Optimizer DSP.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72