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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. So there are thousands of marketing tools; and am sure everyone has their favorites.

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

How important is search as a navigational tool? According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. The top 25 includes google, hotmail, facebook login, yahoo, ebay, yahoo mail, craigslist, aol, gmail, and amazon. That’s a lot of navigational search. View-through Reporting.

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Google Wants Your Ads to Work Smarter, Not Harder: What This Means for Publishers

RebelMouse

The announcements come hot on the heels of Google's rebranding of AdWords and DoubleClick products. The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. What It Means: This is an exciting update from Google.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Think Google Adsense and Facebook Audience Network. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products.

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Everything Marketers Need to Know About the New Apple iOS 17

Litmus

Mainly impacts ad platforms Well, right now it looks like the primary target is ad platforms like Google and Facebook ads. If you’ve ever clicked down an ad rabbit hole for the latest in cute winter hats for your cat and ended up with a really long URL even long after you’ve left Facebook… Link tracking is why.

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Ad Tracking: What It Is & How to Do It

Hubspot

Ad tracking has made it possible for marketers to more accurately measure, test, and revise ads based on how users interact with their online campaigns. The exact ad tracking methods available to you will vary based on where you run your ads and which tools you're using, but here are a few basic types to keep in mind.

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Walled Gardens and Marketing Attribution Challenges

QuanticMind

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. Today, there are a number of major platforms that address marketers’ attribution needs in terms of quality, testing, and data management. It integrates with Google Analytics, Google Ads, and DoubleClick Search.