Digital B2B Marketing

NOVEMBER 21, 2013

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Convert

SEPTEMBER 4, 2020

I am Adriaan van Rossum and I run a privacy friendly analytics business called Simple Analytics. We care about privacy a lot, and at the same time understand the need for analytics for businesses. Most relevant for companies that use analytics are the privacy laws around the use of cookies. Based upon a study , 56.6%

Analytics 83

Analytics Banners Privacy Allocation 83

Aberdeen

JANUARY 24, 2017

This useful guide will help you choose the right domain name and properly set up your first business website. Select the perfect domain for your company. One of the most important decisions you’ll make about your website, and business, is choosing the right domain. Some good news about domain names.

Domain 56

Domain Marketing Websites Marketing Management Small Business Marketing 56

Biznology

OCTOBER 13, 2015

When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan It’s the same with domain names. Nobody wants to key in a complicated URL. 1LIlaan or www.capcitybrew.com/arlington.php to remember.

Domain 80

Domain Godaddy Blogger Internet Marketing 80

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Throughout the month, we tracked 68 different domains linking to our site using the link prospecting tool BuzzStream.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

Sprout Social

APRIL 27, 2022

When Twitter launched, messages were limited to 140 characters. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. If you’re working on a platform with a restricted character limit like Twitter, then it makes sense to shorten the URL and use the available characters for your message.

Best Practices 103

Best Practices Deep Linking Enterprise Management Domain 103

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. This includes processes like post-scheduling, handling customer interactions, and producing analytical reports.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Some of the approaches here use Google Analytics or WordPress statistics, the measurement solutions I use here on B2B Digital Marketing.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Sharpspring

JULY 22, 2022

Web analytics automation is a good way to be in the know without making the time to check your stats on a daily basis. Automation can help you with many creative tasks, from coming up with a unique domain name to brainstorming content ideas. Is there anything weird going on with your traffic sources? Email marketing automation.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

ClearVoice

MARCH 26, 2024

Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Course highlights. Mode of Learning: Online self-learning. Fees: $3195.

Course 107

Course Paid Content Marketing Analytics Tools Work Management 107

Salesforce Marketing Cloud

JANUARY 24, 2022

Use Google Analytics to optimize your website. Use Google Analytics to generate free data and performance reports, including: A conversions path report to identify tests. Use these tips to see big changes in your traffic: Check your website authority (the “strength” of your domain). Benchmark this score against your competitors.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

KoMarketing Associates

MARCH 29, 2018

Some of these key features include keyword performance and position tracking, keyword analytics for organic research, backlink analysis, domain vs. domain comparisons, site auditing of on-page content and technical elements, and more. Google Analytics. Track competitors’ rankings against your keyword list.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Sharpspring

AUGUST 3, 2021

Things to do prior to launch: Find a good domain. Namify is my favorite tool to pick a new domain for my new project! Hold a Twitter Party. People still love Twitter, and if you promote a chat with your project as the center focus, they will attend. After all, they are on Twitter anyway.

Planning 145

Planning Marketing Strategy Marketing & Strategy Content Marketing 145

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. While it’s nice to look at your own website to see your top referring domains, the real opportunity lies within the weeds of the competition.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

Only B2B

DECEMBER 24, 2020

Hence, go for google analytics and search engines, and find out what type of searches is appearing for the product. Twitter, Facebook, or LinkedIn??? Twitter, Facebook Or LinkedIn. Don’t Ever Forget To Do An Extensive Market Research . Market Research. Who is your audience? Try finding the best channel to market your content.

Lead Generation 127

Lead Generation Lead Scoring Lead Ranking Marketing & Strategy 127

Optinmonster

APRIL 18, 2022

You can easily do this by using SeedProd’s Domain Manager to point your existing domain to your landing page. Domain mapping. Advanced analytics. Google Analytics integration. If you like this article, please follow us on Facebook and Twitter for more free WordPress and SEO tutorials. Live previews.

Best Practices 75

Best Practices Lead Ranking Lead Scoring Terms and Conditions 75

Method and Metric

APRIL 9, 2021

SEO tools take out the tedious work of sifting through data for information on our analytics. MOZ Domain Analysis. MOZ Domain Analysis is also an all encompassing tool that crawls your entire website. Let us know on Twitter. Let this article outline just how much we can get done for such little money.

SEO 64

SEO Tools Lead Scoring Lead Ranking 64

Lenny's Newsletter

AUGUST 22, 2023

Elena is a growth advisor and angel investor—you can find her on LinkedIn and Twitter , and don’t miss her amazing newsletter, Elena’s Growth Scoop. A builder is a growth generalist focused on broad tactical and execution skills within a specific domain. Let’s take data analytics teams as an example.

Lead Ranking 84

Lead Ranking Acquisitions Distribution Validation 84

Bannerflow

JULY 5, 2022

Our Report found that 36% of respondents planned to advance their data-driven analytics strategy to create more personalised content in 2022 but is this happening? Personalisation is what the consumer wants, and with quality data analytics, your business can easily deliver it to them.

Trends 96

Trends Planning Paid Search Agency Digital Marketing Funnels 96

Envy

NOVEMBER 23, 2017

Twitter: @nakedsecurity Post frequency: Daily. Twitter: @TrialByTruth Post frequency: Irregular, sometimes monthly. Twitter: @J4vv4D Post frequency : Every few days. Twitter: @briankrebs Post frequency : Every few days. It covers diverse topics, including, IoT, perimeter, breaches and analytics. Krebs on Security.

Resources 84

Resources Best Practices Privacy Broadcasting 84

SmartBug Media

FEBRUARY 11, 2021

Step Two: Set up your domain settings. Connecting your domain to HubSpot means anyone navigating the web will be able to access all the HubSpot content you publish. Keep in mind that HubSpot does not provide SSL certificates for domains that exceed 64 characters. What is a HubSpot tracking code, and why is it important?

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

EMagine B2B Blog

DECEMBER 3, 2014

Direct traffic, at least in Google Analytics, is often made up of a variety of things. Google Analytics defines direct traffic as any traffic that does not have a defined referral source. This is key, since it means that anytime Google Analytics cannot figure out where the traffic came from, it is classified as direct traffic.

Marketing Analytics Tools 40

Marketing Analytics Tools Traffic Analytics Google 40

Envy

MARCH 11, 2019

Twitter: @nakedsecurity. Twitter: @TrialByTruth. Twitter: @J4vv4D. Twitter: @briankrebs. Twitter: @DarkReading. It covers diverse topics, including, IoT, perimeter, breaches and analytics. Twitter: @schneierblog. These are not in order of preference! Naked security by Sophos. Post frequency: Daily.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Use this guide to learn where direct traffic comes from, clean up your source tracking, and keep your content analytics actionable. How to Attribute Your Direct Traffic with Content Analytics Software. Table of Contents. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

B2B Digital Marketer

DECEMBER 21, 2023

Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. Embrace these steps and watch as they transform your business practices and lead you to greater success.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Marketing Attribution 52

Hubspot

DECEMBER 7, 2017

Copy and paste this code, and it to every page on your domain. Once the code has been added to your web pages, add your domain (or domains, if you added it to multiple pages) to the area to the right of the code, where it says "Domains," as per the image above. That's where segmenting audience analytics becomes helpful.

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Hubspot

AUGUST 28, 2017

TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. From one panel, you can look at Twitter content from the groups you want -- whether that's customers, competitors, or employees. Let's dive into each one -- and see if you want to test them out today.

Social Media 78

Social Media Tools Media Brand Identity 78

Valasys

JANUARY 9, 2023

The best MarTech solutions will allow marketers to apply analytics not only during campaign setup but also throughout a campaign’s lifetime. By analyzing data from various sources, such as website analytics, surveys, or email campaigns, you can get an accurate picture of what customers want from your business.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

KoMarketing Associates

DECEMBER 1, 2016

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. The Google Analytics Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

SmartBug Media

MARCH 18, 2019

Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. The premium plan provides more in-depth analytics, such as live graphs, comments, downloads, locations, and how many viewers watched a video from beginning to end. Accurate domain referrers. Sharing buttons.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

The Lead Agency

MAY 30, 2019

Google Analytics Google Analytics allows for businesses to track the movements of those visiting their website. From the moment an organisation adds the appropriate coding to their website, Analytics begins collecting valuable data about consumers and their behaviour.

Paid Search Agency 48

Paid Search Agency Tools Advertising Agencies Marketing Analytics Tools 48

SocialPilot

DECEMBER 6, 2023

Social media marketing is thus a highly competitive domain. The analytics section of your social media management tool is the best resource to mine this data. Here is a perfect example from Burt’s Bees ’ Twitter profile, which is completely optimized for attracting new visitors and more followers. How can you reach them?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Martech Advisor

NOVEMBER 22, 2019

It is also important to reach your audience with the right message at the right time, track the automation tool’s analytics to find out the best time to post each format type. Features offered by Hootsuite include social scheduling, integration with almost all social platforms (Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.),

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

seo.co

APRIL 1, 2021

This not only increases your content count and rank, but it establishes you as an authority on your topic, and domain authority, or how trustworthy you are, is important to search engines for determining ranking. This improves your ranking and your domain authority while cutting down on the actual volume of content you have to produce.

SEO 76

SEO Advertising Agencies Marketing Strategy Marketing & Strategy 76