Hubspot

JANUARY 20, 2020

Consider, for instance, what happens when I search for the term "Skiing": I'm immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains. If your product isn't as snazzy as "email marketing" or as Google-able as "skiing," that's okay. data and opportunity.

Keywords 84

Keywords Hubspot SEO Research 84

Single Grain

JULY 30, 2019

Take a look at the following list and apply them to your own campaign frustrations before jumping on the “bash Google” bandwagon! SEO changes every day because Google and the other search engines are constantly updating their algorithms. Long-Tail Keywords Only. This has been outdated for a long time now.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

chiefmartech

APRIL 22, 2020

For the record, here’s the complete progression of the overall landscape since 2011: Or, for those of you who prefer a more analytical rendering: Just a take a moment to reflect on that: 5,233% growth of this landscape since 2011. Or perhaps being sheltered-in-place a bit too long. Kind of trippy. Plausible explanations, but, no.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

JUNE 26, 2020

Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. What analytics of competitors should we watch?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Convert

MAY 12, 2022

Invest in a custom domain Set up Google Search Console and Analytics Choose a fast and responsive site Install useful SEO apps. Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Invest in a Custom Domain.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

accelerate agency

FEBRUARY 12, 2023

Google – the pre-eminent search engine – uses an AI-enhanced algorithm to rank online material. Which sites and domains link to you? Domain authority – How relevant is the content to your specific industry? Domain authority – How relevant is the content to your specific industry? Where do your external links lead?

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. The tools I used are: ClickFlow (our own SaaS tool), Ahrefs , Wayback Machine and Google Analytics. This is not only useful to the visitor, but it also makes Google look more favorably upon your website.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Each episode covers a few different topics. SEO Courses.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

BuzzSumo

FEBRUARY 21, 2017

The average shares and links per post are what most of us can only dream of: an average of 2,490 shares, and 275 links from unique domains, for each post. . Long form content. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Referenceable content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Single Grain

MAY 22, 2023

AI technologies are designed to perform specific functions based on patterns and algorithms, often with speed and accuracy that surpass human skills in certain domains. It can generate insights for product ideation, design optimization, and predictive analytics for quality control.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Marketing Insider Group

APRIL 27, 2015

Moz Open Site Explorer is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. Hubspot Marketing Grader. This new tool replaced the “Hubspot Website Grader” to take a broader approach at analyzing your digital marketing efforts.

Planning 100

Planning Marketing Plans Budget Programs Content Marketing 100

Scoop.it

JULY 28, 2022

The higher you rank on search engines such as Google, Bing, or Yahoo, the better chance you have of being found by people searching for the products or services you offer. If you use too many keywords, Google will penalize your content and push it down in the rankings. To use this feature, simply type in a question into Google.

SEO 107

SEO Lead Scoring Lead Ranking Content 107

accelerate agency

JANUARY 10, 2021

Search Intent: Types of Google Searches. But only 0.78% of people doing a Google search go to the second page of Google’s search engine results. . A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

ClearVoice

MARCH 19, 2020

In SEMRush’s The State of Content Marketing 2019 Global Report , an analysis of over 700,000 articles revealed long pillar-style blog posts of 3,000 words or more tend to get triple the traffic and quadruple the shares of a more standard 901-1200 word blog post. Note to you: Embrace long-form content. Ongoing SERP reporting.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

accelerate agency

AUGUST 10, 2021

Search Intent: Types of Google Searches. But only 0.78% of people doing a Google search go to the second page of Google’s search engine results. . A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Hubspot

FEBRUARY 20, 2020

Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Pages with long load times. Long introductions. Building long-form guides on topics we've only touched on in the past (example: sales operations). Robots.txt file.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

ClearVoice

MARCH 26, 2021

Tools are there to help you dive deep, from an analytics standpoint, into both local and regional performance metrics for different keywords and topics. A series of strategic Google searches and some good ol’ due diligence, sifting through results to uncover trends, works well in most cases to give you a quick lay of the land.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Single Grain

JANUARY 16, 2023

Just 0.78% of people click on page 2 of Google’s SERPs. ( The first website in the organic results in Google has an average clickthrough rate of 28.5%, which drops to 2.5% On average, it takes 3-6 months for a site to rank on Google (though the more competitive your industry, the more time it will take to rank your site).

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

JANUARY 21, 2011

It got picked up by a couple of industry insiders and retweeted, and it was seriously starting to pull its weight for that core long tail keyword phrase. Google HATES spam, and certainly hates when someone outright steals content without attribution. Step 2: Properly identify the extent of the damage.

Long Tail Marketing 28

Long Tail Marketing Domain Content CAN-SPAM 28

Single Grain

JANUARY 29, 2020

Think about it: when discussing CRMs with your colleagues or managers, how many times did the name Salesforce or HubSpot come up? Let's take HubSpot for instance. Most people start with a Google or other search engine query when conducting product research, and that includes business owners looking for a SaaS product for their company.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Single Grain

DECEMBER 11, 2019

If you are an e-tail website owner looking to improve the flow of organic traffic to your site, then you should be aware of the best Magento plugins that will help you improve your SEO. ReloadSEO uses data it obtains from the backend as well as Google Analytics to show a precise snapshot of your e-commerce store.

CMS Development 15

CMS Development SEO Enterprise Management Template 15

Hubspot

OCTOBER 10, 2019

At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year , we've experimented with and written many key strategies that can make any blog successful. Know your target audience, and write for them," says Karla Cook, the HubSpot Blog's Senior Team Manager.

Blogger 14

Blogger Hubspot Lead Scoring Lead Ranking 14

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Google is notoriously secretive about its algorithm, and since it has the largest search volume worldwide, many practices have sprung up in an attempt to win its favor.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Google is notoriously secretive about its algorithm, and since it has the largest search volume worldwide, many practices have sprung up in an attempt to win its favor.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Google is notoriously secretive about its algorithm, and since it has the largest search volume worldwide, many practices have sprung up in an attempt to win its favor. What is SEO in 2021?

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Single Grain

SEPTEMBER 18, 2019

There are a lot of reasons why people opt for deleting old, poorly performing content, such as: Helping Google rank the best pages : If you have several pieces of content on the same topic, you want the most up-to-date, freshest links to come up in search. Companies like HubSpot have entire teams that just maintain and upgrade content.

Traffic 107

Traffic Content Banners Keywords 107

Hubspot

APRIL 27, 2015

When it comes to selecting a keyword, you have two options: short tail and long tail. To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). Hotel (short tail) vs. Five Star Hotel in Boston (long tail). Wondering which one to go after?

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28

Outgrow

MAY 14, 2020

This free Keyword Researcher by Ubersuggest gives ample ideas right from head terms to long-tail phrases. To solve this issue, HubSpot created a completely free blog idea generation tool. Look at the titles on the Google SERP and it’s all about attracting visitors. Domain SEO Analysis – For Content Collaborations.

Top of Funnel 85

Top of Funnel Tools Content Marketing Planning 85

Optinmonster

AUGUST 27, 2023

A starting point is getting demographic data via Google Analytics , as well as analytics from social media and email. And they’re also the terms Google uses to identify what your content is about. How Long Should Your Content Be? HubSpot’s most popular lead magnet got 12,000 shares in a year.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 21, 2015

That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. Long-form/premium content: One employee.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Single Grain

JUNE 10, 2021

Analytics Tools. BuzzSumo lets you search by domain to uncover the top content of your competitors. Top Features: You can quickly analyze the top-performing content of your competitors just by entering their domain name. Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. Design Tools.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). HubSpot had a remarkable presence at Dreamforce. The best SEO strategy is to help Google make humans happy.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28