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Adopting consent-based analytics for long-term marketing success

Martech

It’s important to start monitoring consent management as part of your digital analytics strategy. Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. Make sure it integrates with your analytics solution. The repercussions?

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8 Use Cases to Get the Most Out of Your Marketing Analytics Software

Act-On

That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data.

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What Is Domain Warming, and How Does It Affect Email Deliverability?

SmartBug Media

You have to build credibility and a good reputation for the IP address and your domain that are used to send the emails out. There’s a reason for that: They haven’t taken the time to gain a good domain reputation. They haven’t “warmed up” their domains. So, what is domain warming? What is domain warming?

Domain 98
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How to Increase the Value of Your Domain Name?

seo.co

Domain name values are based on several factors, such as whether the domain ends in.com,net, or.us. Also, values are determined by the length of domain, the number of characters, and if it has numbers or hyphens. If you’re interested in boosting the value of your domain name, keep the following tips in mind.

Domain 98
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Big Ops: Converging Digital Ops Domains and Toolsets

chiefmartech

Analytics Ops as a subset of those capabilities. The post Big Ops: Converging Digital Ops Domains and Toolsets appeared first on Chief Marketing Technologist. But there was also substance to these shifts, as these rechristened ops teams embraced a new generation of technologies and practices. Data Ops supporting data science.

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along! Acquisition.

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Using Google Analytics to Drive Your SEO Strategy

BOP Design

Google Analytics is an extremely useful tool when it comes to SEO for your B2B website. Google Analytics provides valuable information and data that your business can use to monitor and improve SEO performance. Here are 4 questions to ask when going through Google Analytics to see if there are any areas for SEO improvement.