Biznology

JUNE 23, 2021

It’s now common wisdom that the big shift from in-person to on-screen sales engagement is here to stay. Better audience analytics. Videos that make virtual events more effective can easily be re-used in sales presentations, on your website product pages, in social media, even in text documents like white papers.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Contently

MAY 19, 2016

Resource-intensive assets like e-books, white papers, sales sheets, case studies, PDFs, and slideshows are crucial for generating leads and nurturing prospects, but marketers have had no real way to track how they perform. At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics.

Advertising Benchmark 78

Advertising Benchmark Case Study Case Studies Paper 78

Hubspot

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. If you're in sales, this result shouldn't be a big surprise. As part of our 2024 State of Sales Series , our Sr.

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

Rev

SEPTEMBER 27, 2023

Need help building the perfect sales tech stack so you can easily hit your revenue targets? There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. We’ll also share recommendations on 10 of the best sales tools that you can use to streamline your sales processes.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

InsightSquared

DECEMBER 6, 2017

Sales operations managers play a crucial role in making sure sales teams are firing on all cylinders. They tackle much of the heavy lifting in Salesforce.com (or other CRM systems) and continuously optimize processes to make lives easier for sales reps and managers, giving them more time to focus on what they do best – sell.

Work Management 180

Work Management Marketing Management Top of Funnel Salesforce.com 180

Vidyard

SEPTEMBER 27, 2022

Sales enablement is the advocate, teacher, and behind-the-scenes supporter of sales teams. Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG takes marketing analytics to a whole new level.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

EveryoneSocial

AUGUST 25, 2022

Seventy-three percent of sales professionals use sales technology to streamline their process, increase pipeline, and close more deals. Companies that don’t provide their people with essential sales technology, however, are getting left behind. What is Sales Technology and Why is it Important?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Tools 52

Marketing Insider Group

JANUARY 25, 2022

Web analytics provide actionable insights that enable you to continually optimize your website performance. Analyze and document your old website. Before you move into the new launch process, it’s a good idea to analyze your current website and document its strengths and weaknesses. Set up analytics. Image Source.

Marketing Websites 258

Marketing Websites Industry CMS Lead Scoring Lead Ranking 258

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SmartBug Media

JANUARY 4, 2021

The same principle may be applied to sales professionals who need the right knowledge, from the right source, with the right tools, at the right time to close the deal. Selling can be a team effort, and having the right tools can provide a sales rep with a strong competitive advantage. Sales documents. Call transcripts.

Enterprise Management 96

Enterprise Management Top of Funnel Account Based Marketing Marketing Proposals 96

Customer Experience Matrix

NOVEMBER 16, 2011

Remember all that yammering about how today’s buyers do their own research, don’t talk to sales until late in the process, and get their information from social media rather than experts? These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Heinz Marketing

MAY 31, 2023

One key strategy that can significantly impact B2B success in such times is sales enablement. In this blog, we will delve into the importance of sales enablement during challenging periods, exploring its benefits and providing actionable insights to help businesses thrive.

B2B Sales 95

B2B Sales B2B Buying Cycle Sales Qualified Leads 95

Hubspot

JUNE 28, 2022

It also has major economic benefits from a cost of sales perspective — for instance, rather than paying for each sales rep to travel to meet in-person with buyers, plenty of selling can now be done virtually. Companies can now hire from a wider talent pool without letting geography become a deterrent for hiring the best sales reps.

Marketing & Strategy 74

Marketing & Strategy Peer-to-peer Transparency Lead Ranking 74

InsightSquared

NOVEMBER 15, 2017

Guest blog by Zahra Bukhari, sales operations manager at Localytics. An effective sales methodology is arguably the backbone of a successful sales team. Choosing the methodology that’s right for your organization is only one small step in the entire process, and the decision may not always be in the hands of the sales ops team.

Sales Cycle 222

Sales Cycle Training CRM Validation 222

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Measuring ROI : Like any business investment, we need to measure our marketing efforts’ return on investment (ROI).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. In social selling, sales professionals are playing the long game instead of eyeing immediate returns. It essentially means, “being genuinely helpful online and maybe selling eventually.”

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Salesforce Marketing Cloud

MAY 19, 2022

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

Marketing AI 52

Marketing AI Ad brokers Analytics Paid Search Agency 52

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Humanizing Sales Enablement 1.1 Types of Enterprise Sales Tools 2. Top 10 Enterprise Sales Tools 2.1 LinkedIn Sales Navigator 2.3

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. These two areas are necessary for achieving wins in content marketing—more traffic, leads, and sales.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

SmartBug Media

OCTOBER 26, 2020

Actionable analytics always start with clean data. For the sake of your revenue cycle analytics, here’s a database audit version of Apartment Therapy’s challenge: Treat yourself to a DIY data quality cleanse with the following 20 assignments. Tuesday: Do a quick thumb-o-meter with your sales team. Monday: Review your Blocklist.

Marketo 77

Marketo Analytics Lead Scoring Lead Ranking 77

Vision Edge Marketing

OCTOBER 27, 2020

Tom Davenport and Jean Harris in their research found that companies that are analytical competitors are more likely to succeed in the market. How do you make converting analytics into insights easier? You will use it to define the data you need and which analytics will be the most appropriate. Good Data Makes for Better Models.

Work Management 161

Work Management Allocation Marketing Management Analytics 161

PureB2B

MAY 30, 2022

Your sales team has one priority: secure new revenue. In fact, sales reps spend less than 36% of their time selling. The majority of their time goes to non-revenue generating tasks like admin work, updating their CRM, updating sales assets, or spending time in meetings. What are Sales Productivity Tools? DemandScience.

Product 62

Product Tools Work Management Best Practices 62

SmartBug Media

MARCH 9, 2021

Reporting may help you determine what is and what isn’t working when it comes to your sales process. By using sales HubSpot reports , you can gain powerful insights and visibility into your top sales metrics, along with forecasting your potential sales revenue. Deal Forecasting. Example of a Deal Forecasting report: 2.

Hubspot 89

Hubspot Top of Funnel Forecasting Enterprise Management 89

Hubspot

JUNE 29, 2023

Insurance sales is a highly lucrative industry. In this guide, we’ll explore everything about starting a career in insurance sales, including the pros, cons, and tips to help you succeed. Table of Contents What is insurance sales? Limitless Earning Potential Many insurance sales agents get commission-based income.

Peer-to-peer 66

Peer-to-peer Ad brokers Burn Rate Budget Programs 66

Contently

JULY 20, 2016

Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. To solve that, we launched Contently’s newest product, Document Analytics. What is it? ” (Thanks, guys!

Analytics 60

Analytics Top of Funnel Enterprise Management Marketing Automation Services 60

Salesforce Marketing Cloud

JUNE 14, 2023

Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. In fact, 81% of sales reps say buyers increasingly conduct research before they reach out, according to the latest State of Sales Report. But not always. Frame this conversation as a partnership.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Marketing Insider Group

APRIL 22, 2021

To build or grow a startup in 2021, you need to invest in tools that can help you optimize, automate, and improve every working part of your business – from sales and marketing to employees and customers. Startup Tools for Sales. Close is a contact relationship management system built specifically for sales times.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

MARCH 18, 2024

Image Source: Agency Analytics Your goal is to be in that top spot. A recent survey found that 80% of the most successful content marketers have a documented strategy. Remember, the intro is your sales pitch. Your outline is a living document, meant to evolve as your post takes shape. Make it count.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Vidyard

MARCH 5, 2021

Video for Sales 1.3 How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Video for Sales. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Optinmonster

JULY 26, 2021

Do you want to integrate customer relationship management (CRM) apps with HubSpot to improve your workflow and increase sales? HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. OptinMonster is the best conversion optimization tool to boost sales and leads. OptinMonster.

Hubspot 86

Hubspot CRM Work Management Marketing Management 86

Aberdeen

JANUARY 13, 2020

B2B sales has undergone major transformation in recent years. In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations. Predictive Analytics and Artificial Intelligence.

Marketing AI 75

Marketing AI Top of Funnel Cold Calling Trends 75

Optinmonster

MAY 4, 2023

We suggest looking at these factors: Analytics: Your CRM plugin should help you track how well your business is doing and how customers behave. Clear instructions and thorough documentation will let you spend less time fussing with software and more time generating more sales. Finding and filtering contacts should be easy too.

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72