Contently

MAY 19, 2016

Resource-intensive assets like e-books, white papers, sales sheets, case studies, PDFs, and slideshows are crucial for generating leads and nurturing prospects, but marketers have had no real way to track how they perform. At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics.

Advertising Benchmark 78

Advertising Benchmark Case Study Case Studies Paper 78

Marketing Insider Group

JANUARY 25, 2022

Forms that don’t work can result in lost leads. Web analytics provide actionable insights that enable you to continually optimize your website performance. Analyze and document your old website. There’s a way to make sure they’re all documented, tracked, and assessed throughout the website launch process. Image Source.

Marketing Websites 262

Marketing Websites Industry CMS Lead Ranking Lead Scoring 262

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 82

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 82

Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Email Marketing.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG takes marketing analytics to a whole new level.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Ranking 104

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Leading Edge Virtual Event Platforms. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Customer Experience Matrix

NOVEMBER 16, 2011

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. But more complex scenarios could include inputs from Web analytics, order processing, point of sale, accounting, and elsewhere.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Moz

MARCH 23, 2021

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? Source: Noise to Signal. Pro tip: track your changes.

Analytics 75

Analytics SEO Marketing Websites CTR 75

Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. These two areas are necessary for achieving wins in content marketing—more traffic, leads, and sales.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Marketing Insider Group

MARCH 18, 2024

Image Source: Agency Analytics Your goal is to be in that top spot. Think about the flow of information – each point should logically lead to the next. A recent survey found that 80% of the most successful content marketers have a documented strategy. Your outline is a living document, meant to evolve as your post takes shape.

SERP 253

SERP Keywords Eye-Tracking Planning 253

Salesforce Marketing Cloud

MAY 19, 2022

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

Marketing AI 52

Marketing AI Ad brokers Analytics Paid Search Agency 52

SmartBug Media

OCTOBER 26, 2020

Actionable analytics always start with clean data. For the sake of your revenue cycle analytics, here’s a database audit version of Apartment Therapy’s challenge: Treat yourself to a DIY data quality cleanse with the following 20 assignments. Monday: How accurate is your lead source data? Week 1: Keep Your Email List Clean.

Marketo 77

Marketo Analytics Lead Ranking Lead Scoring 77

Webbiquity

NOVEMBER 21, 2021

Lead Generation Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. You’ll even get a digital certificate, documenting how your purchase did some good for the world. The Dates: Now through November 29. OptinMonster. MonsterInsights.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Contently

JULY 20, 2016

Much of it goes on this blog, but as any marketer worth their lead funnel knows, there’s a whole universe of downloadable content (like sales decks, PDFs, and case studies) that lives elsewhere. To solve that, we launched Contently’s newest product, Document Analytics. What is it? ” (Thanks, guys!

Analytics 60

Analytics Top of Funnel Enterprise Management Marketing Automation Services 60

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Bluetext

JANUARY 27, 2023

Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. Thankfully in 2023, there are now several ways to learn more about Google Analytics 4 (GA4).

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. NLP works synergistically with functions such as machine learning algorithms and predictive analytics. But where do you start with building a chatbot? Wit.ai Wit.ai

Paid Search Agency 98

Paid Search Agency Marketing AI Work Management Marketing Management 98

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Difficulty prioritizing leads and managing a large volume of prospects and customers. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Act-On

OCTOBER 11, 2023

And clearly documenting these roles can also help identify opportunities for sharing resources between teams. And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

SmartBug Media

NOVEMBER 3, 2023

Enabling Closed-Loop Reporting with HubSpot-Salesforce Integration A HubSpot-Salesforce integration brings five key benefits to revenue teams and leadership: Data synchronization: Customer data, leads, and opportunities seamlessly flow between HubSpot and Salesforce. Define lifecycle stages, SQL lead statuses, and deal stages.

Hubspot 59

Hubspot Sales Qualified Leads Marketing Attribution Marketing Automation Services 59

Marketing Insider Group

APRIL 22, 2021

Sumo is a free tool for capturing email addresses and collecting lead information. Use the data to create personalized website experiences and reach your leads with more effective content. Data and Analytics Tools for Startups. Use these data and analytics tools for startups to learn about your audience and engagement.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Trade Press Services Newsletter

JANUARY 4, 2023

How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions. If you don’t document and track the performance of your efforts, you’ll never know if you are on the right path.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool. So, what does it take to write a white paper that generates good quality leads?

Paper 113

Paper Lead Ranking Lead Scoring Generation 113

Optinmonster

APRIL 15, 2023

If yes, then your lead quality could be the main culprit! The quantity of your leads does not guarantee success. Your leads are only valuable if they’re qualified enough to make a purchase. So instead of catching up in the numbers game, focus on finding those quality leads that have the potential to become customers.

Lead Ranking 57

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 57

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

JUNE 8, 2021

You should document this in your content strategy. To build a pathway to success, you need to prioritize your goals, then document a plan to achieve and track them. Goal : Increase Leads with Gated and Non-Gated Content. Lead scoring for each contact based on their actions. Creating more engagement on social media.

Content Marketing 296

Content Marketing Lead Ranking Lead Scoring Planning 296

Optinmonster

APRIL 15, 2023

If yes, then your lead quality could be the main culprit! The quantity of your leads does not guarantee success. Your leads are only valuable if they’re qualified enough to make a purchase. So instead of catching up in the numbers game, focus on finding those quality leads that have the potential to become customers.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 52

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. They also foster customer advocacy and help bring in new leads organically. According to a study by Monetate, 79% of organizations that exceeded their revenue target have a documented personalization strategy.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Both teams aim to increase revenue, but different approaches can lead to conflicts. Ruthlessly Filter Your Prospects Obviously, not every lead is the same. Now, apply data analytics.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Velocity Partners

FEBRUARY 20, 2024

Perhaps it’s the lingering disillusionment with data-driven marketing, once celebrated as the most groundbreaking trend since I started my journey in B2B marketing 15 years ago but now facing scrutiny ( ”Why are my leads not converting ?!” ). Getting your cost per lead under control. Honing SEO skills.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Martech

MAY 8, 2023

Discovery The discovery stage involves learning, documentation and shared learning phases. Enter the website the most common way, based on site analytics data (direct, search, referral, email, etc.). Documentation phase Document the steps on the journey. Is there a CRM system collecting leads?

Marketing & Strategy 114

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 114

Scoop.it

MARCH 14, 2024

Plus, if you partner with an influencer who also targets the same demographic as you, you can access newer leads and/or increase the frequency of your interactions with your existing customers. For example, if you’re a company that offers document management services — that’s a strong long-tail keyword you might want to target.

SEO 85

SEO Advertising Agencies Lead Ranking Lead Scoring 85