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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Pioneers in the social studies of science documented how the basic activities of scientists, such as deciding what counts as evidence, are fundamentally social undertakings (Collins, 1998; Latour & Woolgar, 1979). This article reports one of the main outputs of the SOC project, which is a seven-category taxonomy of collaboratories.

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

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Wikipedia definitions to level the playing field. Similarly, you don’t use Google Analytics because it’s what all the cool marketers are using. A document constantly updated with fresh insights and information covering all stages of buyer’s interactions — from acquisition to retention to expansion.