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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. Spend some time getting a sense of what Google believes is the user’s intent when they enter that keyword. These items include: Level of comprehensiveness/word count. Content Type.

SEO 149
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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Contrary to what you might think, a 5,000-word article that covers 30 different angles on a given topic isn’t automatically considered high-quality. People don’t agree on exactly how long articles should be, but there’s no debate about the fact that long content in the 1,500+ word range tends to rank higher than short content.

SEO 111
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How to use Data to improve B2B Personalization in 2020

Valasys

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. This has a positive impact on customers’ intent to buy & also assists in omnichannel reputation management.

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What Is the Google BERT Search Algorithm Update?

Single Grain

BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query. Google has now understood the meaning of the word “someone” in the correct context after processing the entire query. Microsoft Word. 1) Syntax Analysis.

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Google and the Parable of the Turkey

WebMarketCentral

More succinctly, don't assume that the future will resemble the past, or, in the words of mutual fund prospectuses , "past performance is no guarantee of future results." As Michael Gray demonstrated in Google Loves Wikipedia - Even the Empty Pages , Google seems to rank Wikipedia pages highly even when there is little or no content on them.

Google 20
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The Future of Content Strategy

Hubspot

Publishers now have to restructure their content to try and appear within these featured snippets , of which Wikipedia reigns supreme — owning an estimated 11.2% Simply dominating a few words is no longer enough to produce successful results. of all featured snippets. Content Strategy in 2018 and Beyond.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Pioneers in the social studies of science documented how the basic activities of scientists, such as deciding what counts as evidence, are fundamentally social undertakings (Collins, 1998; Latour & Woolgar, 1979). This article reports one of the main outputs of the SOC project, which is a seven-category taxonomy of collaboratories.