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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. Spend some time getting a sense of what Google believes is the user’s intent when they enter that keyword. Wikipedia) or scholarly publications? The top reasons? Content Type.

SEO 149
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How to use Data to improve B2B Personalization in 2020

Valasys

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. This has a positive impact on customers’ intent to buy & also assists in omnichannel reputation management.

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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Encrypted searches don’t pass on the search terms to analytics software, including Google Analytics. However, as of 2017, no search terms are passed to analytics software at all. Some people say guest blogging isn’t worth pursuing, but it all depends on your intentions. Create content you can link on Wikipedia pages.

SEO 111
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Google and the Parable of the Turkey

WebMarketCentral

Move over SharePoint, Google's got a challenge on the Enterprise 3 blog states that "With the announcement of Google Sites , Google has unveiled a tool that incorporates email, calendars, excels, documents and presentation software." Consider how much knowledge Google potentially has about its advertisers.

Google 20
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What Is the Google BERT Search Algorithm Update?

Single Grain

BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query. In this process, Google picks up “entities” from a query and generally uses Wikipedia as a database to find the entities in the query.

Google 87
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The Future of Content Strategy

Hubspot

Publishers now have to restructure their content to try and appear within these featured snippets , of which Wikipedia reigns supreme — owning an estimated 11.2% For example, if your main topic is Instagram marketing, your subtopics might include Instagram business accounts, Instagram captions, Instagram hashtags, and Instagram analytics.

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11 Practices for B2B Landing Page Optimization (LPO)

Valasys

As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. For example, if a white paper has to be promoted, the target audiences must be told about the vital information that the document contains , & not straightaway about the product or service that the whitepaper is promoting.