Remove Analytics Remove Document Remove Intent Remove Wikipedia
article thumbnail

How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. Spend some time getting a sense of what Google believes is the user’s intent when they enter that keyword. Wikipedia) or scholarly publications? The top reasons? Content Type.

SEO 149
article thumbnail

How to use Data to improve B2B Personalization in 2020

Valasys

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. This has a positive impact on customers’ intent to buy & also assists in omnichannel reputation management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

Encrypted searches don’t pass on the search terms to analytics software, including Google Analytics. However, as of 2017, no search terms are passed to analytics software at all. Some people say guest blogging isn’t worth pursuing, but it all depends on your intentions. Create content you can link on Wikipedia pages.

SEO 111
article thumbnail

Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

Wikipedia definitions to level the playing field. Similarly, you don’t use Google Analytics because it’s what all the cool marketers are using. A document constantly updated with fresh insights and information covering all stages of buyer’s interactions — from acquisition to retention to expansion.

article thumbnail

11 Practices for B2B Landing Page Optimization (LPO)

Valasys

As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. For example, if a white paper has to be promoted, the target audiences must be told about the vital information that the document contains , & not straightaway about the product or service that the whitepaper is promoting.

article thumbnail

Complete Guide to B2B Marketing

Directive Agency

Reporting on analytics. Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. You should be able to document your ideal customer profile by: Industry. Content marketing. Content promotion via target outreach. Keyword research.

article thumbnail

SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Tendency to approach performance-based marketing analytically. The company uses this signal to try to understand shopper and brand intent. Google Now responded by reading out the contents of the Whopper page on Wikipedia. The company has, of course, made numerous forays into digital advertising, with mixed results.