KoMarketing Associates

APRIL 19, 2018

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. Spend some time getting a sense of what Google believes is the user’s intent when they enter that keyword. Wikipedia) or scholarly publications? The top reasons? Content Type.

SEO 149

SEO Top of Funnel SERP B2B 149

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. This has a positive impact on customers’ intent to buy & also assists in omnichannel reputation management.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

seo.co

MAY 10, 2021

Encrypted searches don’t pass on the search terms to analytics software, including Google Analytics. However, as of 2017, no search terms are passed to analytics software at all. You’ll get organic, relevant traffic, which, in addition to generating sales, will signal to the search engines that your site is active and relevant.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

WebMarketCentral

JULY 22, 2008

On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. Through Analytics, it knows how much traffic the company's website gets, where the traffic comes from, which pages get visited most frequently, and who is visiting those pages.

Google 20

Google Wikipedia Contingency Planning PPC 20

Single Grain

NOVEMBER 27, 2019

BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query. In this process, Google picks up “entities” from a query and generally uses Wikipedia as a database to find the entities in the query.

Google 87

Google Long Tail Marketing Marketing AI Intent 87

Hubspot

OCTOBER 15, 2018

The answer to these problems spans way beyond the number of blog posts being pushed out each week; the real problem lies in the way that most content strategies are being developed and organized. Embracing the topic cluster model has allowed us to completely transform how we create and organize our content. of all featured snippets.

Lead Ranking 77

Lead Ranking Marketing & Strategy Content Long Tail Marketing 77

Valasys

JULY 15, 2019

As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. For example, if a white paper has to be promoted, the target audiences must be told about the vital information that the document contains , & not straightaway about the product or service that the whitepaper is promoting.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56