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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. I’m going to discuss one method that directly relates to keyword ranking. As with all content marketing initiatives, you must start with keyword research. The top reasons?

SEO 149
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SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. Focus on high-level keyword research using paid tools.

SEO 111
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Google and the Parable of the Turkey

WebMarketCentral

Move over SharePoint, Google's got a challenge on the Enterprise 3 blog states that "With the announcement of Google Sites , Google has unveiled a tool that incorporates email, calendars, excels, documents and presentation software." Consider how much knowledge Google potentially has about its advertisers.

Google 20
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What Is the Google BERT Search Algorithm Update?

Single Grain

BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query. In this process, Google picks up “entities” from a query and generally uses Wikipedia as a database to find the entities in the query.

Google 87
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The Future of Content Strategy

Hubspot

We create great content, but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. For example, one of the ways in which content producers evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?". of all featured snippets.

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11 Practices for B2B Landing Page Optimization (LPO)

Valasys

As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. For example, if a white paper has to be promoted, the target audiences must be told about the vital information that the document contains , & not straightaway about the product or service that the whitepaper is promoting.

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Complete Guide to B2B Marketing

Directive Agency

Build single keyword ad groups. I am not referring to “Big Data” or saying that you need to spend 30 hours building “dashboards” Instead, I am advocating for great keyword research to understand the needs of your audience as it pertains to the product or service you provide. Keyword research. Time of day.