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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. In fact, 88% said Web sites were important in helping them decide what to buy.

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Now, the former type of tool has traditionally (and it's a brief tradition!) Here’s the problem.