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What Is the Google BERT Search Algorithm Update?

Single Grain

BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query. In this process, Google picks up “entities” from a query and generally uses Wikipedia as a database to find the entities in the query.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Pioneers in the social studies of science documented how the basic activities of scientists, such as deciding what counts as evidence, are fundamentally social undertakings (Collins, 1998; Latour & Woolgar, 1979). Nine broad disciplinary categories are represented using the National Science Foundations field of study classifications.

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Complete Guide to B2B Marketing

Directive Agency

Reporting on analytics. Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. You should be able to document your ideal customer profile by: Industry. This field says: “Are you interested in XYZ’s Services/Product?”

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

Wikipedia definitions to level the playing field. Similarly, you don’t use Google Analytics because it’s what all the cool marketers are using. A document constantly updated with fresh insights and information covering all stages of buyer’s interactions — from acquisition to retention to expansion.