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How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. Spend some time getting a sense of what Google believes is the user’s intent when they enter that keyword. Wikipedia) or scholarly publications? The top reasons? Content Type.

SEO 149
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Pioneers in the social studies of science documented how the basic activities of scientists, such as deciding what counts as evidence, are fundamentally social undertakings (Collins, 1998; Latour & Woolgar, 1979). Wikipedia uses community vetting in a different way. Collaboratory Typologies.

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Complete Guide to B2B Marketing

Directive Agency

Reporting on analytics. Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. You should be able to document your ideal customer profile by: Industry. Content marketing. Content promotion via target outreach. Keyword research.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Tendency to approach performance-based marketing analytically. The company uses this signal to try to understand shopper and brand intent. Google Now responded by reading out the contents of the Whopper page on Wikipedia. The company has, of course, made numerous forays into digital advertising, with mixed results.