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3 ways MOps can bridge the gap in marketing analytics

Martech

Collaboration empowers marketing operations to support and educate data science teams to advance marketing analytics within a data-driven framework. MOps documentation may also have many of these terms outlined. The post 3 ways MOps can bridge the gap in marketing analytics appeared first on MarTech. In your inbox.

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Introducing Document Analytics

Contently

That’s why this week we’re excited to announce the official launch of Document Analytics. Contently users can upload downloadable documents like PDFs, PowerPoint presentations, and Keynote decks into the Contently library. The post Introducing Document Analytics appeared first on The Content Strategist.

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Survey: Documented Strategies Increase Marketers’ Odds of Finding Success

KoMarketing Associates

However, those who document their strategies are far more likely to achieve their top objectives. However, marketers who have a documented strategy are 538 percent more likely to report success than those who do not. Nearly 39 percent said that data and analytics are the marketing function in greatest need of advancement.

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Electrolux’s data and analytics roadmap to improved customer experience

Martech

With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap.

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3 Google Analytics 4 features to make up for lost data

Martech

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Our tracking and analytics tools are losing data as we know it — and we must adapt. Three examples are: Data-driven attribution.

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How will Google Analytics 4 affect your funnel?

FunnelEnvy

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

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Social Media Analytics: the Complete Guide

Emplifi

It’s 2020 and some businesses still haven’t got to grips with social media analytics and how using them can significantly benefit their business results. as likely to have a documented data and analytics strategy. Marketing leaders are 1.3X Great strategy cannot be created without it.