FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. Support for apps and other websites.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Emplifi

JANUARY 20, 2020

It’s 2020 and some businesses still haven’t got to grips with social media analytics and how using them can significantly benefit their business results. as likely to have a documented data and analytics strategy. Marketing leaders are 1.3X Great strategy cannot be created without it.

Social Media 124

Social Media Analytics Media Social Marketing 124

ClearVoice

DECEMBER 18, 2020

article sharing my experiences on the topic and the part where I wrap things up, which makes it extra convenient that the subject of this column is, in fact, how to document your work — either for your clients or yourself. Instant recap : Create an easily sharable document (Google Doc works best for this) and use it as your weekly template.

Work Management 105

Work Management Paid Search Agency Marketing Management Allocation 105

SmartBug Media

SEPTEMBER 20, 2021

Let’s take a closer look at how Google Analytics can be used to properly track CTAs and give you a better understanding of which CTAs are performing the best for your business. Using Google Analytics will help you understand which CTAs are performing best and resonating with them. How to Track CTAs in Google Analytics, Step by Step.

Marketing Analytics Tools 98

Marketing Analytics Tools Top of Funnel Analytics CMS Development 98

Contently

MAY 19, 2016

At Contently, that’s a problem we’ve solved through our new technology: Contently Document Analytics. Key findings include: Though the average length of a downloadable document is 13.4 The post Report: The First Engagement Benchmarks for Downloadable Documents appeared first on The Content Strategist.

Advertising Benchmark 78

Advertising Benchmark Case Study Case Studies Paper 78

Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Parse.ly

SEPTEMBER 26, 2022

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Digilant

FEBRUARY 28, 2024

In the coming years, the industry is going to pivot from being one built on “look-back” analytics to one driven by “look-forward” predictive marketing. This transition from look-back analytics to look-forward predictive marketing? The real shift that’s underway is far more fundamental to not just what marketers do , but how they think.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

KoMarketing Associates

AUGUST 29, 2017

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG takes marketing analytics to a whole new level.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

Marketing Insider Group

JANUARY 25, 2022

Web analytics provide actionable insights that enable you to continually optimize your website performance. Analyze and document your old website. Before you move into the new launch process, it’s a good idea to analyze your current website and document its strengths and weaknesses. Set up analytics. Image Source.

Marketing Websites 257

Marketing Websites Industry CMS Lead Scoring Lead Ranking 257

Customer Experience Matrix

NOVEMBER 16, 2011

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. But more complex scenarios could include inputs from Web analytics, order processing, point of sale, accounting, and elsewhere.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? With this in place, Analytics can track and monitor activity.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Moz

MARCH 23, 2021

Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? Source: Noise to Signal.

Analytics 75

Analytics SEO Marketing Websites CTR 75

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. The platform also offers group or private chat, plus attendee analytics.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Sana Commerce

MAY 19, 2022

E-commerce analytics can feel overwhelming, but they’re one of the most concrete ways to track your business’s successes and growth. Without the information provided by analytics, businesses wouldn’t be able to make informed decisions. Understanding analytics doesn’t have to be difficult once you know what to look for.

Analytics 52

Analytics Marketing Management Marketing Analytics Tools Click Rate 52

Salesforce Marketing Cloud

MAY 19, 2022

Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list? Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past.

Marketing AI 52

Marketing AI Ad brokers Analytics Paid Search Agency 52

Contently

JULY 20, 2016

But while our engagement analytics suite gives us an accurate sense of what people are interested in on The Content Strategist, until recently we didn’t have a clear picture of how well our middle- and lower-funnel downloads performed. To solve that, we launched Contently’s newest product, Document Analytics.

Analytics 60

Analytics Top of Funnel Enterprise Management Marketing Automation Services 60

SmartBug Media

OCTOBER 26, 2020

Actionable analytics always start with clean data. For the sake of your revenue cycle analytics, here’s a database audit version of Apartment Therapy’s challenge: Treat yourself to a DIY data quality cleanse with the following 20 assignments. Friday: Document the improvements you’ve made so far and any challenge areas you’ve uncovered.

Marketo 77

Marketo Analytics Lead Scoring Lead Ranking 77

Bluetext

JANUARY 27, 2023

Transitioning or just learning to use Google Analytics 4 (GA4) can be a daunting task, especially amongst all the other work and priorities for a business. Thankfully in 2023, there are now several ways to learn more about Google Analytics 4 (GA4).

Marketing Analytics Tools 26

Marketing Analytics Tools Resources Analytics Google 26

Vision Edge Marketing

OCTOBER 27, 2020

Tom Davenport and Jean Harris in their research found that companies that are analytical competitors are more likely to succeed in the market. How do you make converting analytics into insights easier? You will use it to define the data you need and which analytics will be the most appropriate. Good Data Makes for Better Models.

Work Management 161

Work Management Allocation Marketing Management Analytics 161

Marketing Insider Group

NOVEMBER 17, 2020

For those with a well-documented content marketing strategy , you can expect to benefit greatly. They don’t have leadership buy-in, resources are slim, it’s just words in a document, or it’s not really a cultural foundation. The good news is that most of you have one. Image: SEMRush. It’s not static. It never will be.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Sprout Social

MARCH 20, 2017

With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Engagement Analytics. Instagram Hashtag Analytics.

Analytics 104

Analytics Advertising Benchmark Ideal Customer Profiles Paid Social Agency 104

Martech

DECEMBER 20, 2023

Because people learn differently, it’s beneficial to have in-person trainer-led sessions where users can ask questions, as well as written documentation and perhaps videos they can refer to on their own. Be conscious of the language you use in training and documentation. Don’t only rely just on analytics.

Practices 116

Practices Best Practices Training Guidelines 116

Webbiquity

NOVEMBER 21, 2021

An easy-to-use tool that allows new users to quickly start producing webinars and includes all the basic features one would expect: custom registration pages; ability to produce live, recorded, and paid webinars; interactive Q&A, chat, polls, and offers; performance analytics; and more. The Dates: November 26-29. MonsterInsights.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Contently

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? 20 tips to using Google Analytics to improve your SEO strategies. What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Marketing Insider Group

MARCH 18, 2024

Image Source: Agency Analytics Your goal is to be in that top spot. A recent survey found that 80% of the most successful content marketers have a documented strategy. Your outline is a living document, meant to evolve as your post takes shape. That’s almost one-third of all clicks going to the top spot.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Parse.ly

FEBRUARY 7, 2020

Analytics will no longer be setting or using third-party cookies in our trackers. Analytics data in any way and is a win for the privacy of those who visit our customers’ websites. The details of and reasons for SameSite have been well documented elsewhere, so I won’t go into great detail about them here.

Analytics 40

Analytics Privacy Google Marketing Websites 40

Act-On

OCTOBER 11, 2023

And clearly documenting these roles can also help identify opportunities for sharing resources between teams. And any shared resources, like operations or analytics, should be clearly defined.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. This template can be a document that helps you define and record your social media marketing goals, audience, platforms, content, and other metrics. I have the solution.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Trade Press Services Newsletter

JANUARY 4, 2023

How to avoid it: If you aren’t regularly testing your marketing efforts, reviewing analytics and adjusting programs as needed, you are missing a prime opportunity to grow and boost engagement and conversions. If you don’t document and track the performance of your efforts, you’ll never know if you are on the right path.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Salesforce Marketing Cloud

FEBRUARY 9, 2024

For instance, a law firm might fine-tune an LLM with information about legal clauses and terms to train it to extract certain information from documents. With fine-tuning, you expose the model to examples or data related to the task you want it to complete. And it’s time-consuming because large models require lots of time to train.

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Vision Edge Marketing

SEPTEMBER 21, 2021

Many companies already employ scenario analysis and predictive analytics to help with anticipating what the future might bring. Remember to not only develop, but also document your processes in order to track growth. Data and the ability to apply analytics uncovers those insights. Analytics can help with predicting the future.

Contingency Planning 158

Contingency Planning Planning Marketing Management Eye-Tracking 158

SalesIntel

DECEMBER 6, 2023

These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. These tools encompass functionalities such as lead capture, scoring, segmentation, nurturing workflows, and real-time analytics.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97