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Why we care about B2C marketing: A guide for marketers

Martech

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). Defined as marketing focused on creating and distributing online content (i.e., Defined as marketing focused on creating and distributing online content (i.e., Get MarTech!

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Three Reasons Why Smaller Content Teams Need Parse.ly

Parse.ly

Traditionally, to understand the impact of their content efforts, these smaller teams have hacked together solutions in antiquated platforms like Google Analytics. Don’t let analytics hold you back. Save time making data-driven decisions around content creation and distribution. to keep pace. . to keep pace. .

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Video in Business Benchmark Report Know where you stand, so you can stand out. Get the Report Create a Video Marketing Strategy Mission Statement Joe Pulizzi, Founder of the Content Marketing Institute, recommends you start your content marketing strategy with a mission statement. Now’s the time to put a strategy in place.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

You’ve successfully cleared one major hurdle: the fear of getting started. Now’s the time to put a strategy in place. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Watch and Learn. Starting from scratch? No need to worry. Establish Who’s Responsible for Video Creation 7.

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Web fonts: How to make them work perfectly in email

Litmus

From my very scientific study (I observed my daughter as she started writing reports over this past year), I have learned that one of the first aspects of design that people ever start playing with is typography. When you first start writing reports, you spend hours trying to figure out the best font to use. And it matters in email.

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The Benefits of Business Intelligence

The ROI Guy

Consolidate Query, Reporting, Analysis, and Analytic Applications, such as eliminating custom development and manual maintenance of Excel spreadsheets and reducing data consolidation efforts 2. Reduce report printing and distribution costs including saving on printers, toner and mailing costs 8.

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The ROI of Business Intelligence

The ROI Guy

While these systems generate enormous amounts of valuable information, they often have poor reporting capabilities, inhibiting the sharing of key information -- like demand forecasting, inventory levels, error rates, finances and budgets. Reduce report printing and distribution costs including saving on printers, toner and mailing costs.