Single Grain

JUNE 3, 2021

SEM skills to improve the ROI of the different digital marketing campaigns. Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. Regular optimization of ad copy based on campaign analytics is crucial to increase the ROI. Distribute Press Releases.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Contently

JULY 12, 2016

” To drive more meaningful engagement, HouseLogic invested in a robust content strategy, partnering with Contently to access its editorial services, engagement analytics, and a network of 60,000 freelancers. The HouseLogic team distributed 76 stories and conducted an A/B split test. ” Conducting a content audit.

ROI 60

ROI Content Click Rate Marketing Management 60

Convert

SEPTEMBER 14, 2020

How to set up UTM parameters in Google Analytics. How Google Analytics processes traffic sources UTM Parameters Best Practices. Using UTMs with web analytic tools allows you to segment data and understand how traffic flows to your site. For instance, Instagram, Google, Facebook, ActiveCampaign, etc.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Unbounce

JUNE 29, 2021

Whenever a consumer clicks on a link in an email or an ad on Google, YouTube, Facebook, or similar places on the web, they’re redirected to “land” on a specific page that provides more depth to the headline. Landing Page Analytics. A landing page is a standalone web page created specifically for a marketing or advertising campaign.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Oktopost

JUNE 9, 2020

How to Measure and Maximize Employee Advocacy ROI. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. It will also enable you to grow a fruitful advocacy program that drives a positive ROI. “In Why Employee Advocacy Matters for B2B.

Sales Management 144

Sales Management Practices Best Practices B2B 144

nDash

JUNE 23, 2021

Email marketing software, Google Analytics, social media analytics help uncover most of this information. Distribution Platforms (Like Medium, LinkedIn, etc.). Up to 96% of content marketers use distribution platforms like LinkedIn for organic content. Stick to a distribution schedule, like weekly, for example.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Contently

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. Of that sample, 25,544 pieces of content came from financial services companies. Invest in paid distribution on Facebook. We’ll get to social distribution trends in the next section.). Invest in paid distribution on Facebook.

Advertising Benchmark 130

Advertising Benchmark Marketing Budget Work Management Marketing Management 130

Webbiquity

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.”

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

JANUARY 31, 2017

While chief marketing officers are under increasing pressure to quantitatively demonstrate the ROI of marketing investments, most still struggle with it. Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.”

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

Single Grain

NOVEMBER 20, 2020

With the top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are loved by sites like Facebook: Pricing: Ubersuggest offers three pricing plans: Individual: $12 per month. Keyword Research. Rank/Keyword Tracking. Content Marketing. Link Building. Technical SEO.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Vidyard

JANUARY 6, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Average Video Length Distribution 2.4

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Webbiquity

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics. Marketing Performance Management. 1) GinzaMetrics.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Hubspot

AUGUST 9, 2018

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” Do you like the creative side of marketing, or do you like working with numbers and analytics?

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Convert

JANUARY 31, 2022

So, they decided to run a multivariate test for a sample of 4000 page views. Overall, the ROI of the test was 116%. Adspresso: Facebook Ad Copy. Adspresso ran two Facebook Ads to see which will attract the most likes. Result: It turns out adding “& increase your ROI!” Here’s the control and challenger: Source.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

chiefmartech

FEBRUARY 9, 2016

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

seo.co

DECEMBER 18, 2020

These represent only a small sample of many factors included in the search algorithm. While you can easily tinker with your Google Analytics account to tease out which visits came from your local rankings and which came from national rankings, at the end of the day, what you need to focus on are your overall organic visits.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Single Grain

NOVEMBER 16, 2023

Social media serves as a valuable conduit for content distribution and driving traffic to the company’s website. Here is a sample of a SaaS customer journey map: Identify Touch Points : Pinpoint the various touch points where your audience interacts with your brand, from the initial discovery to ongoing usage.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Albacross

JULY 31, 2018

On top of that, we all know that Facebook has pretty much killed the reach of Business pages these days. More specifically, content is re-shared 24x more frequently when distributed by employees. If you need some inspiration, check out these 7 sample social media policies from other companies. So why bother, right? Image source.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Hinge Marketing

JULY 21, 2022

Organizations often take the first step toward an integrated marketing strategy only to abandon their strategy just a few months into their efforts when the ROI fails to meet their expectations. Free tools like Google Analytics are essential. Google Analytics gives you the ability to identify your traffic sources (e.g.,

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

ClearVoice

MARCH 3, 2020

There’s never enough when it comes to content production and distribution. In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. Facilitate distribution. ” Quadruple the leads! Review SEO.

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. MobileMonkey , a Facebook messenger chatbot for businesses, certainly practices what they preach. 1) Mobile Monkey.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

TrustRadius Marketing

NOVEMBER 2, 2022

Miro is an online whiteboard platform for distributed team collaboration. The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Anteriad

APRIL 25, 2023

Analytics Determining the success of a marketing campaign is all about the crunching of numbers, and analytics – essentially reviewing data to determine the effectiveness of a marketing campaign and ensure the best return on investment – is a measurement of that data that helps you make smarter marketing decisions.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Vidyard

FEBRUARY 2, 2021

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Video Analytics Trends 4.0.2 Companies Making Use of Different Levels of Video Analytics 5. Average Video Length Distribution 2.4

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

seo.co

DECEMBER 8, 2020

Paid advertising, meanwhile, is more of a science than an art; there’s a definite relationship between advertising dollars spent and ROI. Google and Bing both look for what we call social media signals, which are user-initiated actions like Twitter retweets, Facebook likes and shares, social bookmarks, and much more.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

SEPTEMBER 16, 2015

The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). The Distribution of Anchor Text on the Marketing Blog. The topic(s) of the article.

Studies 28

Studies Correlation Paid Search Agency Keywords 28

MLT Creative

OCTOBER 12, 2010

If you’ll pardon my narrow categorizations, here’s a sampling of the rich conversation: Customer Engagement • “You’ve got to have faith that customer engagement is the anchor that will hold your business together.” ” • “Distribution to mobile devices requires a different strategy.”

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Marketing Management 40

TrustRadius Marketing

NOVEMBER 2, 2022

Miro is an online whiteboard platform for distributed team collaboration. The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months. Overall Best Software Product Winners.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Miro is an online whiteboard platform for distributed team collaboration. The vendor describes the benefits of Webexpenses as including: 3 hours saved per claim Increase visibility and spend projection 43% reduction in errors + fraud 400% ROI, with system payback in an average of 3 months. Best Software for Enterprise Business.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92