How to Audit Your PPC Campaign & Identify Metrics for Success
Hubspot
JUNE 3, 2020
If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Before we dive into the key metrics to track, let's review a checklist to look over when you're auditing your pay-per-click (PPC) campaigns. Measure your success with analytics.
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