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Why we care about search marketing

Martech

This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., pay-per-click or PPC) sit. SEO and PPC: The backbones of search Search marketing trends and challenges: What’s next? Table of contents What is search marketing?

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How Can SEO and Paid Media Work Together for Better Results?

Directive Agency

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. In addition, we will focus on integration opportunities and the advantages of combining a company’s efforts at SEO and PPC. What is SEO? Benefits of SEO.

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12 Online Marketing Analytics Tools for Growing Businesses

Digilant

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

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12 Online Digital Marketing Analytics Tools for Growing Businesses

Digilant

The best way to begin this is by using the best online marketing analytics tools. What do these online marketing analytics tools provide? These online marketing analytics tools get the job done: Moat Analytics. This platform offers an integration with Google Analytics. Competitive analysis. Attribution modeling.

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7 Tips and Tricks For Better PPC Keyword Research

QuanticMind

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Thus, smart PPC keyword research is non-negotiable. That said, PPC advertisers need to think beyond the most basic PPC keyword research strategies.

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6 Uncommon Ways to Use Data to Guide Your Marketing Decisions

Convert

But, one creative way of using PPC data would be to identify these shortcomings and make the necessary changes based on what’s been shown to work. RECOMMENDED RESOURCE : 7 Killer Ways to Optimize Your Landing Page for Lower PPC Costs. Using statistics from your text ads is a great way to improve your landing pages.

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SEO Changes in 2018

EMagine B2B Blog

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes. I simply cannot remember a more active year and I’ve been working with SEO for over fifteen years. 2018’s Biggest Takeaway.