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3 Reasons Why SEO & PPC Are More Powerful Together

Fathom

We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. 1. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC. By utilizing SEO and PPC, you are pushing your competitors out of the most coveted spots in the search results page.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” The next step for PPC.

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18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.

The Ultimate 2015 SEO Redesign Checklist

Fathom

We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. We recommend you install (or upgrade to) the Universal version of Google Analytics code prior to your site launch, even if you’re using another analytics platform too. hl=en.

SEO 49

How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. How Can PPC Help Me Fast? Simple: PPC has immediate results. Link your PPC ads to targeted, relevant landing pages made specifically for people who clicked on your ad.

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PPC Optimization: Conversion is Only Half the Battle

Modern B2B Marketing

In one campaign, we targeted Google’s Search and Display networks over the course of a month. Based on Google’s conversion reports, the Display Network seemed a pretty attractive option (all numbers are for example purposes only): Network. Display. If I was to manage from AdWords alone, piping more money into the Display Network is a no-brainer. Display. Display.

ROI 8

[New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays

Fathom

You will learn about: Using SEO to sell more. Incorporating mobile, automating PPC ads, boosting Google Shopping. Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays Start by downloading our free 20-pg. Download Now.

PPC 19

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation Blog

Compared to say, PPC, content is really difficult. However, I can see that the way we displayed the chart, with mobile marketing almost looking like a little moon orbiting social media, one could easily deduce that we implied for mobile marketing to be seen as a subset of social media. SEO and Email: The Best Marketing Efforts You Can Undertake (via WebMaxFormance).

Web Presence Optimization Software Review: gShift Labs

Webbiquity

Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Backlinks remain a key component of SEO. SEO is a core element of WPO, and gShift covers this pretty well. Features. Background.

How To Use Increasing Digital Marketing Budgets

Fathom

Increase your PPC allocation.*. Still, 72% of PPC marketers plan to increase PPC budgets in 2014 (via WebDAM ). Get good (clean) data and analytics; take action. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year.

PPC 18

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). For more on analytics, check out Paul Mosenson’s latest e-book, Measuring Lead Generation with Google Analytics.

Lead 83

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

The average click-through rate of online display ads is 0.6%, and more than half of Internet users say they won’t click on ads because they don’t trust them. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. Image credit: MarketingProfs. combined.

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5 warning signs that your website sucks

Biznology

Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? Responsive sites rank better for SEO, usually cost less to maintain than a dedicated mobile site, and, as a general rule, work better across a wider range of devices. No Web Analytics. Does your website suck? I’m not asking to be mean. Really. Sounds simple, right?

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Influencer Marketing – What it is, and Why YOU Need to be Doing it by The Daily SEO Blog. The Real Relationship between Social Media and SEO by SocialMouths. Writing that “Everybody knows social media and SEO are connected, but how?…Unfortunately, ” SEM + SEO [PRESENTATION] by e-Strategy Trends. The Search Power of Brand   by SEO Book.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The Atlantic ). WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). MediaPost ). 8 SEO Stats and Facts. Visual.ly ). 8.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Search Engine Optimization (SEO) and Search Facts. bloogging) and SEO programs increased their total website traffic, on average, by 25% in the past year, while those who neglected SEO (either never did it or did SEO only as a one-time effort at site launch) experienced an average 15% decline in overall visits. How big is the SEO industry? Marketing Pilgrim ). 2.

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29 Guides to Beautiful and Effective Website Design

Webbiquity

Today’s websites are expected to convey a positive and compelling brand image, differentiate a firm’s products or services, educate visitors on how to solve problems, provide the latest industry news and thought leadership, serve as pre-sales engineers, entertain, personalize, interact, and display content in a wide variety of formats, from text and photos to infographics and video.

SEO vs. PPC: Which Is Best for You?

Client Bridge

The two basic options are pay-per-click (PPC) advertising or search engine optimization (SEO). PPC involves using an advertising program like Google Adwords or Yahoo Search Marketing to display ads in the sponsored results section of each search engine's results page. Alternatively, SEO is a means of building traffic by getting your site ranked high in natural search results. SEO best practices can take time to work, but provide free (other than your time investment), targeted traffic. For fast traffic, consider PPC, if you also have the budget for it.

CPC 2

May Brings New Products and Updates from Google

EMagine B2B Blog

While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Hello Search Analytics. Our SEO Specialist, Allie Viau, will have more on this report in an upcoming post on the emagine blog. their banners ads.

Content ROI Is a Myth

Hubspot

Understanding the return on tactics like PPC, SEO, and online advertising can be a lot easier; you can roughly work out your return for each dollar, euro, or pound spent. For example, with PPC it could be: If I spend €100 on PPC, I’ll make €250 in sales. LinkedIn also released updated Company Page analytics last summer. The Content ROI Myth.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.  I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper,  Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Online Display. Display is more than performance, it’s also branding.  Analytics. Zerys.

Book Review: Marketing in the Age of Google

Webbiquity

This is not just another “how to do SEO” book for practitioners. That’s why it’s important to buy branded terms in PPC campaigns—it increases clicks, plus the cost is generally low and the conversion rate high. She warns against black-hat SEO “professionals&# who try to use manipulative tactics to game search results (as sites like J.C.

Aging 10

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. Baidu Analytics. Baidu Analytics is a free web analysis and reporting tool for online marketers. Click.

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The 5-point plan: how to increase marketing ROI from call conversions

Webbiquity

Having this data means they can fine tune their PPC and SEO campaigns. With the help of web analytics programmes it is possible to see: which keywords the customer used before calling; the publisher which drove the visitor to the website; the webpages they looked at before, during and after each call. Guest post by Luke Rees. Click-to-call tracking. Customer acquisition.

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Target the content and tags of each product/service page of your site to a specific set of related keyword phrases–pay special attention to Title tags as Google and Bing/Yahoo display the Title tags in the search engine results pages. Google Analytics). Review your Web analytics each month. B2B Web Content Content Marketing Tips SEO Tips Social Media Tips Web Design Tip

8 Best Practices for Using Google AdWords

Salesfusion

When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. Time to Get Searching.

26 Awesome Search Engine Marketing Guides

Webbiquity

What common SEO pitfalls and mistakes should they avoid? 10 ways to get the most from PPC in a small-keyword category by eConsultancy. Your Guide to Targeting Prospects on Google’s Display Network (Part 1) by The Daily Egg. Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Should Every PPC Expert Know CRO? by PPC Hero. John A.

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

Analytics, hosting, and feature add-ons:  Viewbix , Wistia , to name two I like. SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links. Include a transcript of your video within your website for SEO. The traffic driver sources (social, email, display, PPC, etc.)  A B2B Video Marketing Strategy Overview.

10 Marketing Terms You Need To Know – Pt. 1

EMagine B2B Blog

It organizes and automates the insight-focused capabilities from your CRM, lead management system, web analytics platform, and other campaign systems to create a smooth streamline across all channels. Bing Network, and Microsoft adCenter to display in-text ads that correlate to the page content that a user is viewing. Contextual Advertising: a form of targeted marketing. Cool, right?

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CPC: Cost-per-Click (See PPC). With CSS you can create rules to tell your website how you want it to display information. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. PPC: Pay-per-Click. It also means that the more people that click on your ad, the lower PPC you''ll pay and vice versa. SEO: Search Engine Optimization.

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Conducting analytical projects to improve blog strategies/tactics. Growing blog subscribers and expanding the overall blog's reach. 3) SEO Manager. Definitely!

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data? On Google+ or LinkedIn?

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Learn how to run A/B tests here.). 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), Want to learn marketing analytics?

7 Reasons Why Your Website Isn’t Performing

Hubspot

SEO Reasons. 1) Poor Performance Due to Poor Traffic. How to Diagnose: Utilize your website traffic tracking app (Google Analytics, HubSpot, etc.) to review the bounce rates attached to your site while also checking your website analytics to see if particular sources of visitors are generating fewer conversions compared to others. This article is for the latter.

10 Places You Can't Afford to Publish Mediocre Marketing Copy

Hubspot

You may think meta descriptions are a remnant of 1990s SEO. And conversion rates do matter for your SEO. Here's a screenshot of the CTA: While there isn't much copy in this CTA, there's plenty of opportunity to display your offer's value that we marketers cannot afford to miss out on. If you're running a PPC ad campaign , you have a little space to say a lot. Kind of.

Four Responsive Email Layouts

delicious b2bmarketing

Display Advertising |. Analytics |. Existing 300px elements are set to block level (via display: block) on mobile, causing them to stack to become single column. When content is hidden in email, it’s typically accomplished by setting the display property to none for a given element. SEO for e-Commerce: Challenges and Solutions - July 31. Home |. News |. Columns |.

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

This incredible site displays real-time statistics on a variety of global internet metrics, including today’s “Intetnet mood poll,” the relative positions of the largest social networks, how time is spent online, and a constantly changing collection of “Fun Facts” (e.g. SEO Research and Stats. 10 Stats to Justify SEO by Search Engine Journal.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Social Media Slant ). 5 SEO and SEM Statistics. VentureBeat ). 3.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. When referred to in the context of inbound, it’s looking at the data of one’s marketing initiatives (website visitor reports, social, PPC, etc.), Yes, there will be debate on the imperative-ness of these terms. Email.

Best of 2008: SEO Keyword Tips & Tools

WebMarketCentral

The posts below, some of the best of 2008 on the topic of keyword research for SEO, provide guidance and reviews of efficacious tools to help throughout the process of generating a comprehensive keyword list; analyzing the competition; and prioritizing keywords to generate maximum ROI from SEO efforts. This is one tool that belongs on every SEO pro's list.