3 Reasons Why SEO & PPC Are More Powerful Together
OCTOBER 10, 2014
We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. 1. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC. By utilizing SEO and PPC, you are pushing your competitors out of the most coveted spots in the search results page.
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” The next step for PPC.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.
The Ultimate 2015 SEO Redesign Checklist
DECEMBER 2, 2014
We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website. We recommend you install (or upgrade to) the Universal version of Google Analytics code prior to your site launch, even if you’re using another analytics platform too. hl=en.
12 SEO Experts Weigh In on SEO 2014 Predictions
JANUARY 3, 2014
SEO is a particularly dynamic field, and those of us working in these trenches like to share our thoughts about this ever-changing environment. I’ve taken the opportunity to interview a dozen well-regarded experts in the industry, and ask the two biggest SEO questions on marketers’ minds for 2014. What big changes to the SEO industry do you predict will take place this year?
How to Run a Last-Minute Holiday Campaign Using PPC
DECEMBER 13, 2012
What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. How Can PPC Help Me Fast? Simple: PPC has immediate results. Link your PPC ads to targeted, relevant landing pages made specifically for people who clicked on your ad.
5 Takeaways from Search Marketing Expo Advanced 2014
JUNE 19, 2014
Additionally, there is a wealth of information available to website owners from various paid and free tools and sources that can be used to make valuable business decisions as well including: Google Analytics. Utilize Display and Search in Tandem. The Search Marketing Expo ( SMX) Advanced conference in Seattle, Washington wrapped up last week. Embrace Mobile. Challenge Best Practices.
3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. For this specific post, however, I want to focus on how paid search can help address common online challenges health systems face: SEO keyword strategy without access to organic keyword data. Share PPC Keyword Data to Guide SEO.
PPC Optimization: Conversion is Only Half the Battle
Modern B2B Marketing
JANUARY 31, 2012
In one campaign, we targeted Google’s Search and Display networks over the course of a month. Based on Google’s conversion reports, the Display Network seemed a pretty attractive option (all numbers are for example purposes only): Network. Display. If I was to manage from AdWords alone, piping more money into the Display Network is a no-brainer. Display. Display.
Lead Generation: Content among the most difficult tactics, but also quite effective
B2B Lead Generation Blog
JULY 15, 2013
Compared to say, PPC, content is really difficult. However, I can see that the way we displayed the chart, with mobile marketing almost looking like a little moon orbiting social media, one could easily deduce that we implied for mobile marketing to be seen as a subset of social media. SEO and Email: The Best Marketing Efforts You Can Undertake (via WebMaxFormance).
[New Guide] Avoiding Lumps of Coal: Marketing Strategy for Profitable Retail Holidays
SEPTEMBER 30, 2014
You will learn about: Using SEO to sell more. Incorporating mobile, automating PPC ads, boosting Google Shopping. Analytics / Big Data Digital Marketing Marketing Automation / Email Online Advertising / SEM / Display Retail / E-commerce SEO holiday marketing holiday planning retail holidays Start by downloading our free 20-pg. Download Now.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
Given that WPO is the fusion of SEO, social media, interactive PR , and online reputation management, that’s a tall order. Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., Backlinks remain a key component of SEO. SEO is a core element of WPO, and gShift covers this pretty well. Features. Background.
Converting B2B Leads Through Social Content: 3 Keys to Success
MARCH 1, 2016
In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). For more on analytics, check out Paul Mosenson’s latest e-book, Measuring Lead Generation with Google Analytics.
How To Use Increasing Digital Marketing Budgets
JANUARY 7, 2014
Increase your PPC allocation.*. Still, 72% of PPC marketers plan to increase PPC budgets in 2014 (via WebDAM ). Get good (clean) data and analytics; take action. Content Creation & Strategy Google Analytics Marketing Automation/Email Marketing Online Advertising/SEM/Display SEO stats So, you have more digital-marketing budget this year.
20 Tremendous Digital Marketing Stats and Facts
FEBRUARY 2, 2016
The average click-through rate of online display ads is 0.6%, and more than half of Internet users say they won’t click on ads because they don’t trust them. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets. Image credit: MarketingProfs. combined.
5 warning signs that your website sucks
MAY 15, 2014
Does your website offer clear, crisp images, designed to work well on “Retina-caliber” displays? Responsive sites rank better for SEO, usually cost less to maintain than a dedicated mobile site, and, as a general rule, work better across a wider range of devices. No Web Analytics. Does your website suck? I’m not asking to be mean. Really. Sounds simple, right?
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( The Atlantic ). WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). MediaPost ). 8 SEO Stats and Facts. Visual.ly ). 8.
May Brings New Products and Updates from Google
EMagine B2B Blog
MAY 18, 2015
While many of us were sitting back and eating tacos and sipping on margaritas in observance of Cinco de Mayo, Google was rolling out new products and functionalities for Digital Marketers in the SEO, PPC and Social Media world. Hello Search Analytics. Our SEO Specialist, Allie Viau, will have more on this report in an upcoming post on the emagine blog. their banners ads.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Search Engine Optimization (SEO) and Search Facts. bloogging) and SEO programs increased their total website traffic, on average, by 25% in the past year, while those who neglected SEO (either never did it or did SEO only as a one-time effort at site launch) experienced an average 15% decline in overall visits. How big is the SEO industry? Marketing Pilgrim ). 2.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
Influencer Marketing – What it is, and Why YOU Need to be Doing it by The Daily SEO Blog. The Real Relationship between Social Media and SEO by SocialMouths. Writing that “Everybody knows social media and SEO are connected, but how?…Unfortunately, ” SEM + SEO [PRESENTATION] by e-Strategy Trends. The Search Power of Brand by SEO Book.
29 Guides to Beautiful and Effective Website Design
MAY 20, 2014
Today’s websites are expected to convey a positive and compelling brand image, differentiate a firm’s products or services, educate visitors on how to solve problems, provide the latest industry news and thought leadership, serve as pre-sales engineers, entertain, personalize, interact, and display content in a wide variety of formats, from text and photos to infographics and video.
SEO vs. PPC: Which Is Best for You?
MAY 24, 2012
The two basic options are pay-per-click (PPC) advertising or search engine optimization (SEO). PPC involves using an advertising program like Google Adwords or Yahoo Search Marketing to display ads in the sponsored results section of each search engine's results page. Alternatively, SEO is a means of building traffic by getting your site ranked high in natural search results. SEO best practices can take time to work, but provide free (other than your time investment), targeted traffic. For fast traffic, consider PPC, if you also have the budget for it.
Content ROI Is a Myth
APRIL 8, 2014
Understanding the return on tactics like PPC, SEO, and online advertising can be a lot easier; you can roughly work out your return for each dollar, euro, or pound spent. For example, with PPC it could be: If I spend €100 on PPC, I’ll make €250 in sales. LinkedIn also released updated Company Page analytics last summer. The Content ROI Myth.
Book Review: Marketing in the Age of Google
APRIL 27, 2011
This is not just another “how to do SEO” book for practitioners. That’s why it’s important to buy branded terms in PPC campaigns—it increases clicks, plus the cost is generally low and the conversion rate high. She warns against black-hat SEO “professionals who try to use manipulative tactics to game search results (as sites like J.C.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper, Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Online Display. Display is more than performance, it’s also branding. Analytics. Zerys.
The 5-point plan: how to increase marketing ROI from call conversions
SEPTEMBER 22, 2014
Having this data means they can fine tune their PPC and SEO campaigns. With the help of web analytics programmes it is possible to see: which keywords the customer used before calling; the publisher which drove the visitor to the website; the webpages they looked at before, during and after each call. Guest post by Luke Rees. Click-to-call tracking. Customer acquisition.
8 Best Practices for Using Google AdWords
MARCH 7, 2016
When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. However, as we continue to create more content and become increasingly savvy as consumers of that content, there’s a lot of value that can come from taking a pay-per-click (PPC) approach to SEM. Using Google AdWords for SEM. Time to Get Searching.
Exploring 5 Essential Baidu Tools For B2B Online Marketers
JULY 14, 2014
In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. Baidu Analytics. Baidu Analytics is a free web analysis and reporting tool for online marketers. Click.
Why B2B Blogs Aren’t Achieving SEO Success
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Why B2B Blogs Aren’t Achieving SEO Success May 26, 2010 at 9:22am ET by Galen DeYoung Earlier this month, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. While the blogs obviously differed in design and content, their shortcomings from an SEO standpoint were surprisingly similar—and substantial. In some cases, this may be okay, but in most cases not.
26 Awesome Search Engine Marketing Guides
SEPTEMBER 30, 2014
What common SEO pitfalls and mistakes should they avoid? 10 ways to get the most from PPC in a small-keyword category by eConsultancy. Your Guide to Targeting Prospects on Google’s Display Network (Part 1) by The Daily Egg. Google Analytics Reports Every PPC Manager Should Use by PPC Hero. Should Every PPC Expert Know CRO? by PPC Hero. John A.
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Target the content and tags of each product/service page of your site to a specific set of related keyword phrases–pay special attention to Title tags as Google and Bing/Yahoo display the Title tags in the search engine results pages. Google Analytics). Review your Web analytics each month. B2B Web Content Content Marketing Tips SEO Tips Social Media Tips Web Design Tip
10 Marketing Terms You Need To Know – Pt. 1
EMagine B2B Blog
JANUARY 6, 2015
It organizes and automates the insight-focused capabilities from your CRM, lead management system, web analytics platform, and other campaign systems to create a smooth streamline across all channels. Bing Network, and Microsoft adCenter to display in-text ads that correlate to the page content that a user is viewing. Contextual Advertising: a form of targeted marketing. Cool, right?
How to Find the Best Keywords for Optimizing Your Website Content
DECEMBER 3, 2014
If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. ” So what are webmasters and SEOs to do in this age of unknown and incomplete data? On Google+ or LinkedIn?
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
Analytics, hosting, and feature add-ons: Viewbix , Wistia , to name two I like. SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links. Include a transcript of your video within your website for SEO. The traffic driver sources (social, email, display, PPC, etc.) A B2B Video Marketing Strategy Overview.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Learn how to run A/B tests here.). 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), Want to learn marketing analytics?
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
Experience using social media analytics tools and the ability to tweak social strategies based on findings. An analytical mind and interest in using data to optimize/ scale blog marketing strategies and tactics. Conducting analytical projects to improve blog strategies/tactics. Growing blog subscribers and expanding the overall blog's reach. 3) SEO Manager. Definitely!
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
CPC: Cost-per-Click (See PPC). With CSS you can create rules to tell your website how you want it to display information. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here. PPC: Pay-per-Click. It also means that the more people that click on your ad, the lower PPC you''ll pay and vice versa. SEO: Search Engine Optimization.
7 Reasons Why Your Website Isn’t Performing
JULY 6, 2015
SEO Reasons. 1) Poor Performance Due to Poor Traffic. How to Diagnose: Utilize your website traffic tracking app (Google Analytics, HubSpot, etc.) to review the bounce rates attached to your site while also checking your website analytics to see if particular sources of visitors are generating fewer conversions compared to others. This article is for the latter.
10 Places You Can't Afford to Publish Mediocre Marketing Copy
JANUARY 22, 2013
You may think meta descriptions are a remnant of 1990s SEO. And conversion rates do matter for your SEO. Here's a screenshot of the CTA: While there isn't much copy in this CTA, there's plenty of opportunity to display your offer's value that we marketers cannot afford to miss out on. If you're running a PPC ad campaign , you have a little space to say a lot. Kind of.
Four Responsive Email Layouts
JULY 11, 2012
Display Advertising |. Analytics |. Existing 300px elements are set to block level (via display: block) on mobile, causing them to stack to become single column. When content is hidden in email, it’s typically accomplished by setting the display property to none for a given element. SEO for e-Commerce: Challenges and Solutions - July 31. Home |. News |. Columns |.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. When referred to in the context of inbound, it’s looking at the data of one’s marketing initiatives (website visitor reports, social, PPC, etc.), Yes, there will be debate on the imperative-ness of these terms. Email.
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Social Media Slant ). 5 SEO and SEM Statistics. VentureBeat ). 3.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
This incredible site displays real-time statistics on a variety of global internet metrics, including today’s “Intetnet mood poll,” the relative positions of the largest social networks, how time is spent online, and a constantly changing collection of “Fun Facts” (e.g. SEO Research and Stats. 10 Stats to Justify SEO by Search Engine Journal.