Remove Analytics Remove Display Remove Linkedin Remove Tools

Trending Sources

Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage.

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name. Bit.ly.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. 1) TwitterCounter.

Tools 63

The 29 Best Social Media Monitoring Tools

Webbiquity

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. ” — RazorSocial (Analytics). RazorSocial (Analytics).

Tools 77

The Five Best Pinterest and Instagram Marketing Tools

Webbiquity

As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1)   ScheduGram. Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind. This is the tool for you!”

Tools 52

What are The Most Popular Social Media Tools?

Haley Marketing

Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. Want the same post to go to your company LinkedIn page and personal LinkedIn page. Google Analytics. Bonus Tools.

Tools 42

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Of course, if you want more versatility (additional profiles, analytics, etc.), Use Hootsuite to manage your Twitter, Facebook, and LinkedIn accounts. There are a number of free tools that provide similar information.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.

Tools 110

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Display a feed of brand-related comments from a variety of social networks on your website? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. powerful people search tool.

Tools 95

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted  LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. LinkedIn Share Buttons.

20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Tools for Writing.

Tools 74

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

For many inside sales reps, email is one of the most powerful prospecting tools. Here are some email prospecting tools and apps every inside sales rep should use to streamline their email tasks and organize their inbox: 1. You’ll get the most out of this tool if you send more 1:1 emails. One tool that can help boost your email efficiency is offered by NetProspex.

22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. BuzzSumo  is another tool I use almost every single day.

Plan 151

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Which are the most helpful third-party tools for Twitter? Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. 20 ways to increase the number of your followers on Twitter by Web SEO Analytics. And while all of these are great, most are intangible and difficult to display in an Excel spreadsheet! Digg this!

The 26 Best WordPress Plugins

Webbiquity

Make it easy for your readers to join your email list, share your articles and optimize with analytics. There are lots of tools out there that do this, but the one we use is called SumoMe. Features include Simple and Advanced modes, multiple audio/video player options, subscribe to podcast tools, and podcast SEO features. 16) Google Analytics by MonsterInsights. grow}.

17 of the Best Tools to Find and Interview Remote Candidates

Hubspot

There’s a trove of online tools designed to help you easily find and confidently hire Kelsey. 17 Tools to Find & Interview Remote Candidates. They’re using a variety of tools that streamline how they find and connect with candidates, specifically knowledge workers. Basic Video Conferencing Tools. 11) LinkedIn Recruiter. Thankfully, the need is mutual. right?

Skype 37

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Social Media Tools.

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. The free Chrome Extension turns display ads into images of pets on every website you visit, including Facebook. Learn more about Twitter Analytics here.).

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. rapidly proliferating collection of tools are being developed to meet the need. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. If I overlooked your favorite tool, leave a comment below. No more. UberVU.

Price 35

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. Acquiring LinkedIn changes that.

Marketing Resources for 2016: Old School meets New Cool

grow - Practical Marketing Solutions

You might think it’s a little early to start anticipating trends of 2016, but if Home Depot is beginning to display Christmas trees, then I can assemble a list of marketing tools to help you prepare for next year. In April, I wrote an article for {grow}  about new trends in social media marketing tools. By Kiki Schirr, {grow} Contributing Columnist. Blogs. Conversioner.

13 Brands Using LinkedIn Company Page Features the Right Way

Hubspot

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Looks like some of you may have gotten the hint! Blog RSS Feed.

The dashboard has finally been perfected

Biznology

never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. Cyfe is a Business HUD. A HUD the acronym for heads up display. Google Analytics. Google Analytics (Real Time). LinkedIn. LinkedIn Company. But that’s not enough. Remember Yahoo! AddThis.

You can only win search by winning social

Biznology

Just because you don’t actually see people when you look at your performance on Google Analytics and Google Webmaster Tools, just hits, visitors, clicks, bounces, and dollar dollar bills, yo, doesn’t mean that every single one of those visits represent the human soul of a beautiful Child of God. Use tools like GroupHigh to discover and engage your influencers.

11 Reasons Your LinkedIn Company Page Sucks

Hubspot

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. How does your LinkedIn Company Page stack up?

RSS 22

Web Presence Optimization Software Review: gShift Labs

Webbiquity

Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. gShift displays backlinks by site, backlinks by page (very helpful), backlinks by competitor, and even provides a list of “recommended backlink” sources.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. million. million. million.

LinkedIn Company Page Checklist for B2B Marketing

B2B Ideas @ Work

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page. Assign Admins - LinkedIn wants to know who will administer your company page. Add the News Module - Adding in the news module displays search results that share news about your company. Follow MLT Creative on LinkedIn.

B2B 18

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack

SnapApp

Below you’ll find a list of 47 different platforms, tools, and resources to consider for your marketing technology stack. Among several tools in its arsenal, gShiftlabs can help you identify which keywords to focus on and build your content around for your specific industry areas. Curata features powerful analytics that measures performance and sales pipeline impact.

7 ideas to turn PowerPoint slides into social media marketing gold

grow - Practical Marketing Solutions

Although PowerPoint has been around for years, it is still the king of presentation software tools.  It is an absolutely critical arrow in my business marketing quiver … and for some reasons that might surprise you! Embed in LinkedIn. Did you know that you can display Slideshare presentations in your LinkedIn profile?  Populate Slideshare. Do it. 2. Make an eBook.

Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List

NuSpark

There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more.  No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn. Nothing new here. 

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). LinkedIn Facts. Visual.ly ). 8.

Stats 124

Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search

WindMill Networking

Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job.  But where LinkedIn may have been the ultimate differentiator for the job seeker two years ago, it no longer is.  Setting Up Your Account. Enough said.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules.

Content ROI Is a Myth

Hubspot

Trying to measure content in the same way as PPC, SEO, display or any other marketing tactic is wrong. You can also look at the same kind of data from Twitter analytics; you can see clicks on links, retweets, favorites, and replies. LinkedIn also released updated Company Page analytics last summer. ” content creation analytics Using Content to Power TOFU.

ROI 49

HG Data 2016 and Beyond

HG Data

It’s our good fortune that Rob Fox has come to us, bringing 20 years of commercial software and analytical experience, most recently at Liaison Technologies and MuleSoft. We introduced our first set of tools that elevate the user experience and give prospective customers a meaningful way to test drive our data in the context of day-to-day sales and marketing activities: HG Focus is already giving 1000s of demand gen and sales teams, especially business and sales development reps, a glimpse into installed technologies at companies they are visiting on the web.

Unveiling The Pipeline Marketing Technology Stack

bizible

Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. Paid typically includes paid social, paid search, display, event sponsorship, etc. Each marketing channel also comes with its own channel analytics. Web analytics has the answer. Traffic Technology.