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Digital Display Advertising in the Data Analytics Age (with Jennifer Davis, VP Marketing and Product Strategy at Planar Systems)

Crimson Marketing

The practice of using data analytics in go to market strategy, already par for the course online and in mobile, is finding its way into channel marketing and real world engagement. Tracking data, identifying buyers and following leads throughout the entire sales cycle has become a conventional practice, even in areas like digital display signage.

The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name.

Online Display Advertising, Targeting, and Capturing Leads


A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The role of online display can be huge if executed properly and tracked accordingly.

22 Expert Guides and Reviews of 200+ Social Media Tools


As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. No one has time to put every one of those tools through its paces.

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The Five Best Pinterest and Instagram Marketing Tools


As with other social networks, the right tools can help marketers use these platforms more effectively. Here are a handful of the best tools for growing your brand’s following and monitoring your results on Instagram and Pinterest. 1)   ScheduGram. Sample review: “My go-to tool for content scheduling and detailed Pinterest data is Tailwind. This is the tool for you!”

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7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted  LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. LinkedIn Share Buttons.

38+ Cool Social Media and Web Tools and Reviews


Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. There’s an app for that—or cool web tool. Cool Social Media Tools.

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31+ of the Coolest Social Media, Search and Web Tools of 2010


Display a feed of brand-related comments from a variety of social networks on your website? Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. powerful people search tool.

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22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

And lucky for all of us, there are plenty of free content marketing tools to help drive your content marketing plans, no matter what size business you are in. Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. BuzzSumo  is another tool I use almost every single day.

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Best Twitter Guides, Tips and Tools of 2010


Which are the most helpful third-party tools for Twitter? Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. 20 ways to increase the number of your followers on Twitter by Web SEO Analytics. And while all of these are great, most are intangible and difficult to display in an Excel spreadsheet! Digg this!

6 Email Prospecting Tools Every Inside Sales Rep Should Be Using

Sales Prospecting Perspectives

For many inside sales reps, email is one of the most powerful prospecting tools. Here are some email prospecting tools and apps every inside sales rep should use to streamline their email tasks and organize their inbox: 1. You’ll get the most out of this tool if you send more 1:1 emails. One tool that can help boost your email efficiency is offered by NetProspex.

Microsoft buys LinkedIn: the largest martech acquisition in history?


Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability. Acquiring LinkedIn changes that.

What’s the Best Social Media Monitoring Tool? It Depends


simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. rapidly proliferating collection of tools are being developed to meet the need. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. If I overlooked your favorite tool, leave a comment below. No more. UberVU.

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20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)


That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. The free Chrome Extension turns display ads into images of pets on every website you visit, including Facebook. Learn more about Twitter Analytics here.).

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Social Media Tools.

Marketing Resources for 2016: Old School meets New Cool

grow - Practical Marketing Solutions

You might think it’s a little early to start anticipating trends of 2016, but if Home Depot is beginning to display Christmas trees, then I can assemble a list of marketing tools to help you prepare for next year. In April, I wrote an article for {grow}  about new trends in social media marketing tools. By Kiki Schirr, {grow} Contributing Columnist. Blogs. Conversioner.

The dashboard has finally been perfected


never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my help desk inbox as it happens. Cyfe is a Business HUD. A HUD the acronym for heads up display. Google Analytics. Google Analytics (Real Time). LinkedIn. LinkedIn Company. But that’s not enough. Remember Yahoo! AddThis.

You can only win search by winning social


Just because you don’t actually see people when you look at your performance on Google Analytics and Google Webmaster Tools, just hits, visitors, clicks, bounces, and dollar dollar bills, yo, doesn’t mean that every single one of those visits represent the human soul of a beautiful Child of God. Use tools like GroupHigh to discover and engage your influencers.

13 Brands Using LinkedIn Company Page Features the Right Way


Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Looks like some of you may have gotten the hint! Blog RSS Feed.

11 Reasons Your LinkedIn Company Page Sucks


Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. How does your LinkedIn Company Page stack up?

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47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack


Below you’ll find a list of 47 different platforms, tools, and resources to consider for your marketing technology stack. Among several tools in its arsenal, gShiftlabs can help you identify which keywords to focus on and build your content around for your specific industry areas. Curata features powerful analytics that measures performance and sales pipeline impact.

Web Presence Optimization Software Review: gShift Labs


Unlike pure SEO management tools (e.g., Web CEO , SEO Powersuite ), social media monitoring tools (e.g., HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. gShift displays backlinks by site, backlinks by page (very helpful), backlinks by competitor, and even provides a list of “recommended backlink” sources.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. Here we go: CONTENT MARKETING ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. million. million. million.

LinkedIn Company Page Checklist for B2B Marketing

B2B Ideas @ Work

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. LinkedIn regularly informs members of Company Pages changes via email or network update. When LinkedIn members want to know about your company, they look to your Company Page. Assign Admins - LinkedIn wants to know who will administer your company page. Add the News Module - Adding in the news module displays search results that share news about your company. Follow MLT Creative on LinkedIn.

7 ideas to turn PowerPoint slides into social media marketing gold

grow - Practical Marketing Solutions

Although PowerPoint has been around for years, it is still the king of presentation software tools.  It is an absolutely critical arrow in my business marketing quiver … and for some reasons that might surprise you! Embed in LinkedIn. Did you know that you can display Slideshare presentations in your LinkedIn profile?  Populate Slideshare. Do it. 2. Make an eBook.

Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List


There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more.  No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn. Nothing new here. 

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)


B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). LinkedIn Facts. ). 8.

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Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search

WindMill Networking

Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job.  But where LinkedIn may have been the ultimate differentiator for the job seeker two years ago, it no longer is.  Setting Up Your Account. Enough said.

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

Customer Experience Matrix

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines. Marketing automation, Web analytics, and Web content management systems can all access this data via API calls for analytics and as inputs to their own selection and treatment rules.

Content ROI Is a Myth


Trying to measure content in the same way as PPC, SEO, display or any other marketing tactic is wrong. You can also look at the same kind of data from Twitter analytics; you can see clicks on links, retweets, favorites, and replies. LinkedIn also released updated Company Page analytics last summer. ” content creation analytics Using Content to Power TOFU.

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7 Stages of B2B Marketing Sophistication [Which Level Are You?]


They rely on website analytics and mainly report on website traffic, using these top-of-funnel metrics to report on their success. As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. Where are you?

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Unveiling The Pipeline Marketing Technology Stack


Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process. Paid typically includes paid social, paid search, display, event sponsorship, etc. Each marketing channel also comes with its own channel analytics. Web analytics has the answer. Traffic Technology.

New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012

WindMill Networking

So, when Neal asked me to write a recurring column on new social media tools and apps , I thought what could be a better start than wrapping up this year (holiday pun intended) by showcasing some innovations related to social media. Pinterest-style display for your social stories. Pinterest influence and analytics tool. TOPIC: Social Media Tools, Social Media Apps.

7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)


To see post-level view counts as well as total view count, sort the columns within the tool by number of views, and pick a time frame like one month. If you''re u sing HubSpot’s CTA tool , you can track the performance of different CTAs and see which ones are performing best. do you see a bump in your social analytics? analytics Where do you begin?

20+ Cool Social Media and Web Tools


How about a real-time search tool to see what’s being said about your company or any topic of interest right now?  Interested in an easy way to stay current on key Google Analytics traffic stats from your desktop? Cool Web Tools. social media monitoring tool that combines powerful features (e.g., Reviews of More Cool Tools. Share this on LinkedIn.

The 5-point plan: how to increase marketing ROI from call conversions


Google’s call conversion tool allows marketers to optimise each page of their website by seeing the amount of engagement it’s getting, but there are also more sophisticated methods available for tracking where customers are coming from. You can contact him on   LinkedIn   and   Google+. Guest post by Luke Rees. Click-to-call tracking. Customer acquisition. Conversion to call.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions


The multitude of tools, platforms, and techniques can be overwhelming at times.  In the last two-three weeks, I participated in 3 webinars and 5 software demos, with more planned this week. Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling.  It’s exciting; and also a challenge to balance the continued learning with client work, staying healthy, and raising a child as a single father. Content Marketing.

Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]


Over the last decade, the growth of B2B marketing teams that have adopted marketing automation platforms (MAPs) as a fundamental tool in their marketing stack has given rise to the marketing automation specialist. Marketing operations professionals strive to provide the information that improves decision making, implement the best technologies, and govern the analytics process.

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Paid Advertising 101: Understanding the Basics of Advertising on Social Media


Now, whether it’s Facebook, Twitter, LinkedIn, or YouTube, they’ve all stripped down their processes, simplifying the user experience and making it astonishingly easy to set up ad campaigns on their platforms. Take the time to understand the analytical tools at your disposal on whichever social platforms you advertise, and then use them on a consistent basis. That said, by far the most novel and potentially game-changing social advertising tool Twitter has to offer, in my humble opinion, is Twitter Cards. Advertising on LinkedIn. increase from 2014.

Six Best Practices for Marketing with White Papers


documents are called white papers when they are really just extended marketing brochures), properly produced and promoted white papers remain an effective and vital marketing tool—particularly for b2b technology companies. discussions in relevant LinkedIn groups, trending topics on Twitter). ” So, even a modest increase in conversion rate more than pays for the tool.

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