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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Post it out on LinkedIn groups, Facebook, and Google+. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff? If you’ve done your persona research , you know which online publishers, such as industry magazines, your target audience frequents.

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Paid, owned, and earned media: What’s the difference and how to track them?

Parse.ly

Other paid media examples: Pay-per-click (PPC), display ads, sponsored ads, carousel ads, video ads, shopping ads, social ads, paid influencer content, sponsored content. For example, you can use Google Ad Manager for Google Ads, Facebook Ads Manager for Facebook Ads, LinkedIn Marketing Solutions for LinkedIn, etc.

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7 Benefits of Google AdWords to Grow Your Business Online

LeadSquared

That’s another reason you should aim to increase brand awareness through search, as well as display ads. Enter Display Remarketing and RLSA campaigns. a) Remarketing on display network: This helps advertisers target visitors on different advertising-supported websites using banner images. Confused with the title?

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

This is what it would cost to place an ad in a magazine vs. the cost of getting the story placement. In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. There are even tools like Tweet This, that can be set up to send a tweet based on the title of your post automatically.

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Social Media Marketing Tips for A/E/C

Hinge Marketing

Pick up a recent issue of ENR magazine and you’ll see stories on the work product improvements delivered by 3D modeling tools, laser scanners, and other wireless technologies. By far, the majority of your audience will be on LinkedIn. An integral tool that will help you track your success is Google Analytics.

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25 Best Content Curation Tools For Fail-Proof Marketing Automation

Optinmonster

Are you looking for the best content curation tools? That’s why a content curation tool is so important. And the best way to do content curation, as a digital marketer, is to use purpose-built content curation tools to help you do it. We’ve got your back if you’re wondering which tools to use.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

Building community, influence, and amplification tools are no longer afterthoughts, and the Millennials who were thought to lack focus turned out to be a lot more forward-thinking than they got credit for. The magazine’s digital presence had averaged about 1.8 And I admit to not being social media’s biggest supporter.