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Marketo’s September 2023 releases: A manager’s guide

Martech

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. Keep reading for the details. Why we care. Why we care. Why we care.

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Cool B2B Marketing Tools for Marketo Users

Oktopost

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Why we like it: One platform for Facebook, Instagram, LinkedIn and display ads.

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Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Adobe Experience Cloud Blog

Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. More Data, Less Questions.

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Facebook’s Algorithm: 3 Must-Know Changes

Adobe Experience Cloud Blog

These ads will appear in a user’s inbox, according to Facebook, based on “ how many threads a user has , the size of their phone’s physical screen and the pixel density of the display.” Facebook has unveiled some new, deep, and robust marketing analytics that will have big implications for your marketing strategy.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

These solutions encompass a wide array of functionalities, including lead identification, data enrichment, personalized outreach, predictive analytics, and multichannel engagement. These tools encompass functionalities such as lead capture, scoring, segmentation, nurturing workflows, and real-time analytics.

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How Can User Testing Platforms Drive Better Customer Experiences

Adobe Experience Cloud Blog

The videos emphasized 4 key problem areas that impacted CX: Minimum cart amount was not displayed upfront, hence users had to go back and forth to add products to the cart in order to meet the criteria. They were asked to highlight aspects of the journey they liked, disliked, and wished to see. Using the right tool to analyze CX.

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Differences & Benefits of the Different Video Hosting Options Out There

SmartBug Media

Although, if you become a YouTube partner, you can make money from the ads that are displayed over your videos. Other features you can expect to see are: Basic analytics such as total views, link referrers, views by location. This is a great option for influencers that already have a large following. Sharing buttons.