Marketing Insider Group

APRIL 12, 2021

They actually all work together to drive traffic and conversions. Digital display ads on third-party sites. Fast lead generation and traffic to owned media. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Sponsorships of events (live or virtual). Partner emails.

Paid Content 362

Paid Content ROI Paid Search Agency Media 362

Unbounce

DECEMBER 1, 2021

A mobile ad platform is a network where you can publish digital ads that display on mobile websites and apps. These ads test different combos of copy and images with specific audiences, then display the highest-performing results to people who resonate with them. All ads you create through this platform appear on Twitter only.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing & Strategy 139

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? You need to do SEO audits regularly in order to grow your organic search traffic. Without enough traffic, the rest of your digital marketing and sales funnel is useless. Google Analytics. An SEO audit is the perfect place to start.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

Hubspot

JUNE 11, 2020

Here's a list of analytics tools that will help you measure the impact of your content marketing. Content Marketing Analytics. Whether it's a Twitter campaign, an email newsletter, or a new batch of offers, your strategy depends on content marketing to connect with customers. Google Analytics. HubSpot Marketing Hub.

Analytics 101

Analytics Work Management Planning Tools 101

Launch Marketing

MAY 25, 2022

Utilize Relevant Keywords in Posts. But to take it an extra step, think about including keywords to encourage tagging and indexing from the thousands of Google crawlers, which can help SEO performance. It might not seem like a big difference but look at the keywords in both examples. Generating website traffic is important.

Social Media 125

Social Media Optimization Media Keywords 125

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. This post will find various tactics to get more B2B traffic and generate leads across multiple platforms.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Hubspot

APRIL 25, 2019

And, whether your business's social media goals align with improving brand recognition or increasing traffic, keeping an eye on analytics is critical for ensuring your content strategy is successful. What is Pinterest Analytics? You can also export your stats in a CSV file, which will come in handy for your next report or audit.

Analytics 98

Analytics Impressions Eye-Tracking Stats 98

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Display Your Presence. Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report. Let’s take a look. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

SmartBug Media

MAY 6, 2020

Display Ads. A great way to drive awareness with paid media is through display ads. When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. Let us know @smartbugmedia on Twitter and Instagram.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. UTM Source.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. The first thing to track about your marketing campaigns is traffic. Traffic is simply how many people visit your website or social media profiles. Event registrations.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Sprout Social

JULY 11, 2022

YouTube will automatically display your Shorts, Uploads, Created playlists and public Subscription sections. You have a profile picture on Twitter, TikTok and Instagram—YouTube is no different. LEGO uses theirs to direct visitors to their website and Facebook, Instagram and Twitter accounts. Check your visuals and branding.

Youtube 93

Youtube Banners Ideal Customer Profiles Keywords 93

Excelsior Research

DECEMBER 5, 2021

Display ads of Kay by Katrina products will display on your search page. Such campaigns are crucial to driving traffic to your website. We will also cover brief campaigns analytics. Here the keywords are not in focus. Display ads in awareness and traffic ads for Conversion. Are you also curious?

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Convert

AUGUST 11, 2022

Achieving clean and reliable data collection into near-perfect Google Analytics setups. In this post, I’m going to share an internal search results workflow I’ve developed over the years from my analytics and SEO days that will help speed up your research into areas your CRO program should focus on.

SEO 80

SEO Keywords Intent Analytics 80

Marketing Insider Group

MAY 22, 2023

Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Generate a creative Twitter thread about [topic]. Outline a blog post about [topic], including the keywords [keywords] in the headline and subheadings. Digital Marketing Analytics 23. Image Source: ChatGPT-3.5

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

KoMarketing Associates

AUGUST 30, 2018

Keyword strategy is the backbone of any successful content marketing effort. With Search Analytics, marketers can look at individual keyword rankings that drive traffic to the site as a whole or to an individual landing page. In any event a deeper look into the particular keyword landscape is warranted.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Here are 20 of my favorites. Tools for Topic Generation. Tools for Writing.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Outgrow

MARCH 11, 2020

However, paid search requires you to conduct keyword research first, which could be time-consuming. You’d also be surprised to see that some keywords cost as high as $100 per click. That said, you’ll need to conduct thorough keyword research first and then target keywords with low to medium competition. Display Ads.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Hubspot

OCTOBER 1, 2021

Google Analytics - Website Analytics. Google Analytics is the go-to tool to track website traffic and understand how you're generating visitors over time. For an easier glance at your key insights, many website management systems include an integration with Google Analytics. Trello - Project Management.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Marketing Analytics Tools Best Practices 62

The Marketing Blender

APRIL 22, 2022

Your digital marketing plan should also detail buyer personas and set goals for the amount of future traffic to your website. This can involve multiple layers of search ads, display ads, and video ads. This will involve research, analysis, and a variety of keyword cluster strategies. Web Analytics. Online Advertising.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

Sprout Social

JULY 30, 2019

Consider these as the basic metrics to build your approach to social media analytics around. 11 of the best social media analytics tools for brands. To measure this, you determine that you’ll look at the social traffic and conversion rate metric from those posts in your website analytics. Related Articles.

Social Media 108

Social Media Media Budget Programs Response Rate 108

Zoominfo

DECEMBER 5, 2018

r/analytics. /r/socialmedia. Search Reddit for industry keywords to locate the subreddits that align with the topics your brand covers. This tip may seem counterintuitive—after all, if you’re trying to generate traffic to your website, why should you waste time posting other businesses’ content? r/marketing. /r/advertising.

B2B 157

B2B Zoominfo Communities User-Generated Content 157

Martech Advisor

SEPTEMBER 4, 2019

The programmatic display ad spend in the U.S. The platform enables advertisers to run display, in-app, video, and native advertising campaigns across desktop and mobile devices. You can run desktop video, mobile video, connected TV, display, native, and digital out-of-home (DOOH) ads through the platform.

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

Martech Advisor

NOVEMBER 20, 2019

Did you know that the conversion rate of Google remarketing ads in far higher than traditional display ads? Clearly, Google remarketing is an excellent investment for marketers looking to boost the click-through rates for their display ads. Use negative keywords to remove unwanted clicks. Google remarketing FAQs answered.

Spending 71

Spending Google Ads Adwords 71

NuSpark Consulting

JUNE 8, 2013

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Online Display. Paid Search.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

JUNE 26, 2019

PPC, or pay-per-click, campaigns can be a great way to gain traffic, leads, and ROI. Before you even launch a campaign, you should take time to consider keywords, what competitors are bidding on, and how much you’ll be willing to spend. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Brandwatch Marketing

FEBRUARY 5, 2019

Kompyte – Compare traffic, referrals, visitor behavior, keywords and search rankings, paid ads, and site by site social metrics. You can input competitors to track, or let Kompyte suggest them based on the keywords you are tracking. SEO and Keyword Analysis Tools. Stay updated with competitor emails.

Paid Content 64

Paid Content Analysis Budget Programs Tools 64

Conductor

JANUARY 19, 2022

YouTube tags function similarly to hashtags on Twitter or Instagram. These keywords tell the YouTube bot what your video is about so they can categorize it accordingly. Like keywords typed into Google for a search, YouTube users type in a YouTube keyword or phrase to find relevant video content.

Tagging 52

Tagging Youtube SEO Optimization 52

Atomic Reach

MARCH 18, 2019

Also, PPC has shown at least 50% more conversions than organic web traffic. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

B2B Marketing Traction

OCTOBER 16, 2015

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. We began to look at the results in Google Analytics and were able to show the client that certain blogs and keywords were indeed generating traffic.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

Hubspot

MAY 29, 2019

Some tools out there are foundational -- things like email marketing, web forms, analytics, and a CRM. However, other tools are more specialized, including keyword rank trackers, or design tools. Ultimately, the tool allows you to: Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Hubspot

AUGUST 8, 2019

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? The answer is: keywords have become increasingly competitive. It’s most commonly used for paid social and display ads. Benefits of PPC. PPC-Related Terms You Should Know.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Display advertising. Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account.

Paid Content 96

Paid Content Paid Search Agency Media Paid Social Agency 96

NuSpark Consulting

DECEMBER 30, 2012

It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Update your SEO strategy; re-evaluate the keywords your buyers use to find you; and make content adjustments to reflect those keywords.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

KoMarketing Associates

DECEMBER 30, 2013

The most exciting part about our 10 most popular posts and columns of 2013 (based on traffic metrics for blog content) is that they came from seven different KoMarketing team members. 32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. A Case Study In B2B SEO Keyword Analysis. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120